The range – spanning a hoodie and tee – centres on two New York institutions: Billy Joel and the Knicks. The items launch at the Sportiqe shop-in-shop inside NBA Store NYC and on Sportiqe.com.

“I started taking piano lessons when I was eight years old because I loved Billy Joel – the first song I ever learned to play was one of his songs,” said Jason Franklin, Co-Founder of Sportiqe.

“Thirty-six years later, it’s incredibly meaningful to launch this collaboration during the Knicks’ long-awaited return to the Finals. Billy Joel didn’t just describe New York – he became part of its identity. Great sports apparel lasts beyond the moment itself, and years from now, I hope these pieces still remind fans of where they were, who they were with, and what this historic run felt like.”

The post Bravado brings Billy Joel and Sportiqe together for ‘New York State of Mind’ collaboration appeared first on Brands Untapped.