Zak Group Archives - Brands Untapped https://www.brandsuntapped.com/tag/zak-group/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Thu, 25 Feb 2021 10:04:03 +0000 en-GB hourly 1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png Zak Group Archives - Brands Untapped https://www.brandsuntapped.com/tag/zak-group/ 32 32 Nike and Taschen explore the design process behind The Ten with ICONS book https://www.brandsuntapped.com/nike-and-tachen-explore-the-design-process-behind-the-ten-with-icons-book/ Thu, 11 Feb 2021 20:57:32 +0000 https://brandsuntapped.com/?p=226 The Ten was a sneakers collaboration that saw Off-White founder Virgil Abloh deconstruct and redesign ten iconic Nike shoes.

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]]> Nike has teamed with Taschen on ICONS, a new book delving into the design process behind The Ten – a sneakers collaboration between Nike and Off-White founder Virgil Abloh.

The Ten was a project that saw Abloh deconstruct and redesign ten iconic Nike shoes.

The book traces Abloh’s investigative, creative process through documentation of prototypes, original text messages from Abloh to Nike designers and treasures from the Nike archives.

“The foundation of my practice isn’t nearly the end result — it’s rigor and process of the logic,” said Abloh.

“The archive is the paper trail of those artifacts. The ICONS book is, in a way, the only revealing lens to understand that the catalog of the 50-plus Nike shoes I have designed are in my mind ‘one shoe.’ One story.”

ICONS features text by Hiroshi Fujiwara, Troy Patterson, Glenn Adamson and Abloh himelf, and is art directed and designed by Zak Group to honour the industrial DIY aesthetic of The Ten.

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