The numbers reveal BBC Studios enjoyed the highest YouTube watch time across the UK competitor set, with figures almost doubling year-on-year, as well as the top TikTok engagement rate in 2024 across both UK and global media brands.

BBC Studios boasted 14 billion annual YouTube views, up 56% YoY, while it also enjoyed a 111% YoY revenue increase in 2024/25.

“Fandom is not the end goal – it’s the starting point,” said Jasmine Dawson, SVP of Digital at BBC Studios.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return.”

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Bonkers Toys will manufacture and distribute toys including plush, role play, mystery merch boxes and more to launch in Spring 2026.

PrestonPlayz was created by Preston Arsement, who began his journey as a content creator at just 15 years old. His YouTube channels have accumulated 66 million subscribers and 22 billion views to date.

“This whole experience feels like someone grabbed our videos and rendered them in real life,” said Preston Arsement.

“What started as adventures on a screen has turned into something viewers can hold – and that’s a full-circle moment Bonkers is turning into reality.”

Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys, added: “New Media brands are at the core of Bonkers Toys’ success, and we are thrilled to add PrestonPlayz to our portfolio.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos and successful DTC sales but are also infused with the culture and creativity of Preston’s personality.”

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