Volley’s Streets range features the Heritage Low sneaker in three colours inspired by Bubble O’Bill, Banana Paddle Pop and Splice ice creams, as well as the Heritage High in Streets’ brand colours of white, red, and blue.

“We are so excited to launch this collection with Streets,” said Volley Content and Marketing Manager, Anna Geason.

“Every childhood memory of licking ice creams down the corner shop with mates, or hanging out at the local beach milk bar… Every Aussie will have memories of this and continue to make them today.

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice – three of the best-selling ice-creams of all time.”

Away from footwear, the range also includes branded Mid Socks and a Streets x Volley Bucket Hat.

“The limited-edition range honours the mouth-watering colours of Bubble O’Bill, Banana Paddle Pop, Splice, and the iconic Streets classic colours of white, red, and blue,” said Asembl Managing Director, Justin Watson.

“Guaranteed to melt hearts across Australia, this collaboration captures everything we love about an Aussie summer – Streets ice-creams and our Volleys.”

The post Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley appeared first on Brands Untapped.