“A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa,” said Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation at the Piaggio Group.

“This collaboration represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”

Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA added: “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure – together they form a wonderful combination, truly extending our timeless storytelling.

“We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”

The Micky Mouse edition of the Vespa Primavera 50cc, 125cc and 150cc arrives in August. The yellow wheels are nod to Mickey Mouse’s shoes, while the black mirrors represent his round ears. A graphic pattern outlining the character’ silhouette decorates both sides of the scooter, and Mickey’s signature is featured on both the saddle and the front shell. The scooter also comes with a matching helmet.

The post Vespa celebrates 100 years of Disney with Mickey Mouse-themed scooter appeared first on Brands Untapped.