The app-supported game will engage participants in a survival experience that will be launched in over 60 cities across France, Belgium, Luxembourg and Switzerland.

“Insolit’PROD is delighted to join forces with AMC to offer series fans an immersive gaming experience highlighting the iconic characters and their journeys,” said Valérie Keller, Insolit’PROD Managing Partner & Head of Digital Content.

Emmanuelle Muckensturm, Managing Partner & Head of International Development at Insolit’PROD, added: “We can’t wait to roll out this brand new urban escape game in many European cities with a world-renowned IP such as The Walking Dead.”

Jérémy Fontaine, Founder of Blossoom, said: “The Walking Dead is the perfect IP for Insolit’PROD tosupport its growth and international footprint. I am sure this partnership will create a strong demand from both series fans and immersive game enthusiasts.”

The deal has been brokered by Blossoom, which handles inbound licensing for Insolit’PROD, and Striker Entertainment, the Walking Dead’s global licensing agent.

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