The range will draw inspiration from the collections found at the Ashmolean.

“The opportunity to create a bespoke blend is a privilege and the aim was to capture the essence of the Museum with tea,” said Tea Team founder Valerie Diderichs.

“For this reason, it was important to choose teas with heritage and teas that could convey human stories inspired by the Museum collection. One such story is that of Guy Fawkes’ lantern and the infamous Gunpowder Plot, which we allude to by incorporating a very special Black Gunpowder tea in the blend, combined with only the finest single estate teas from Assam and Darjeeling. The resulting blend is refined, elegant and ideally suited to a moment of quiet contemplation.”

The partnership was brokered by Start Licensing. Ian Downes of Start Licensing added: “We have been delighted with the response we have received from licensees to the opportunity to work with the Ashmolean. They seem to appreciate the fact that the Ashmolean has such a unique and high quality collection from which they are finding a lot of inspiration.

“Licensees also like the fact that the Ashmolean team is very supportive and take a proactive approach to licensing.”

The Ashmolean Museum’s Declan McCarthy will be speaking at this year’s Brand Design Conference. For more information on the event, head to: https://branddesignconference.co.uk.

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