There will be no show in 2024. Instead, the next US Toy Fair will take place in New York from March 1st to March 4th 2025.

Following that, the show will move to a new January slot in New Orleans for 2026, 2027 and 2028. Hosted at the New Orleans Ernest N. Morial Convention Center, the confirmed dates are:

January 17th to 20th 2026
January 9th to 12th 2027
January 15th to 18th 2028

“Prior to the pandemic, we heard repeated calls that changing manufacturing lead times and retailer buying patterns demanded a shift of the iconic tradeshow’s timing from February into an earlier fall timeline,” said Aaron Muderick, chairman of The Toy Association and founder of Crazy Aaron’s.

“These factors and similar research findings were accelerated by the pandemic and as a board we were responsive. Now, behaviours and inputs have returned to more traditional views that Toy Fair’s key audiences find the most value in a North American trade event taking place in the first quarter of the year, ideally mid-January. We have again listened and responded by crafting an optimal pattern based on the needs of those we serve.”

Steve Pasierb, President & CEO of The Toy Association, added: “After gathering opinions from key retailers, members/exhibitors of The Toy Association and based on a number of evaluation factors including timing, high-quality space availability, access to transportation, and affordability for exhibitors and attendees, it became clear that New Orleans would be the best fit for the Toy Fair – and best meet the needs of all our diverse guests.

“New Orleans has state of the art facilities including a brand-new airport, renowned restaurants, museums, music, an array of event spaces, and a strong collaborative partnership between the Convention Center, New Orleans & Company, and the business community, making it a perfect, welcoming fit for Toy Fair. We are confident in delivering a high quality, energetic, and seamless Toy Fair experience over the next four shows, in the same way we have been delivering on this promise for more than 100 years.”

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Brands Untapped @ Toy Fair NY will highlight multiple creative collaborations between toy companies and high-profile partners spanning apparel, food & drink, hospitality, live events, video games, film & TV and publishing.

The experience-rich, curated area will feature multiple activations designed to showcase toy and game brand extensions, product ranges, and licensed interactions.

An accompanying Brands Untapped conference at the show will host talks and panels delving into the design stories behind the extensions of iconic toy brands into categories like footwear, video games, and even hotel suites.

“The excitement is mounting for Toy Fair New York ’22, as we continue to build out our slate of engaging activities at the show and unveil unique business and educational opportunities for the global play community!” said Marian Bossard, executive vice president of global market events at The Toy Association.

“Our partnership with Mojo Nation to bring Brands Untapped to the show floor is the culmination of months of discussions and planning as we aim to position Toy Fair New York for future expansion. We expect it to further elevate the contemporary energy of the marketplace and solidify Toy Fair New York’s position as the place to scout the hottest trends in toys, play, and licensing!”

Billy Langsworthy, co-founder of Mojo Nation, added: “We’re delighted to celebrate the toy industry’s brand licensing community, highlighting the ingenious ways that iconic play brands have successfully made the leap into diverse sectors.

“The experience-led Brands Untapped area is set to be a fun, engaging means of showing off the power of toy and game IP – and the creativity these brands fuel in partners from other industries.”

Brands Untapped @ Toy Fair NY marks the first in several upcoming collaborations between Mojo Nation and The Toy Association.

Companies interested in showcasing brand extensions at Brands Untapped @ Toy Fair NY can contact Billy Langsworthy at Billy@Mojo-Nation.com.

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