The deal – BBC Studios’ biggest with Ty to date – will see Beanie Babies of Bluey, Bingo, Bandit and Chilli land in the US, Canada and LATAM, UK and Iberia in December. The range will come to Australia and New Zealand in January 2025.

“We are thrilled that Bluey will now feature the iconic Ty red tags,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.

This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters.”

Ty founder Ty Warner added: “Bluey brings joy to millions of fans around the world, exploring themes of family and growing up while celebrating imaginative play and having a lot of high-energy fun. At Ty, we share the same purpose – encouraging kids and, indeed, all our fans to imagine and to dream.”

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