Day joins from Kids Know Best where he served as Commercial Director and brings with him over a decade of expertise in kids’ media and family entertainment.

“Jack’s deep knowledge of the industry and his background in strategic partnership-building within the kids and family insights space will be invaluable as we continue to advance our global client portfolio,” said Tom Williams, CEO of The Insights Family.

“We’re thrilled to welcome him to our team and look forward to the growth his expertise will bring.”

Day added: “The Insights Family offers an exceptional suite of real-time insights products that are unrivalled in the market. With the pace of change in consumer behaviour, particularly among young people, access to high-quality, timely insights has never been more critical. I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth.”

The Insights Family recently released a free report exploring how fandom, media consumption and gaming preferences evolve as kids transition into young adulthood. The report is available to download at: https://go.theinsightsfamily.com/next-gen-insights-fandom-3-30.

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