These games will be included in SmashSwing’s golf entertainment library and will be playable at their licensed venues in Canada, New York and Europe from late summer.

“Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said SmashSwing CEO TJ Schier.

“These licensed IP brands are the first of many that will allow us to deliver a steady stream of games and tap into iconic, ardent fan bases to drive players into our venues. These collaborations will elevate the user experience and drive repeat visits to SmashSwing locations.”

The partnership was negotiated by Atari’s licensing agent, Beanstalk.

The post Beanstalk brings SmashSwing and Atari together for themed interactive golf games appeared first on Brands Untapped.