Haven will look to grow The Wiggles’ touring, licensing and merchandising programmes, with key priorities being the Australian, US and UK markets. Haven will work closely with United Talent Agency, who were recently appointed as the licensing agent for North America.

“The Wiggles’ TV, music, touring, and YouTube numbers are massive, and they represent core areas of focus as we look to build and strengthen our presence in the US and UK markets,” said Tom Punch, Managing Director at Haven Licensing.

“We are excited to be working closely with the team to leverage these platforms and bring our beloved content to even more families and fans across these regions.”

Luke O’Neill, CEO at The Wiggles, added: “We are thrilled to welcome the talented team at Haven Licensing into The Wiggles’ extended family and look forward to seeing them implement their ambitious brand extension strategies for the property”.

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