The Marketing Store Archives - Brands Untapped https://www.brandsuntapped.com/tag/the-marketing-store/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Wed, 03 Mar 2021 10:06:33 +0000 en-GB hourly 1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png The Marketing Store Archives - Brands Untapped https://www.brandsuntapped.com/tag/the-marketing-store/ 32 32 The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards https://www.brandsuntapped.com/the-marketing-store-celebrates-25-years-of-pokemon-with-exclusive-happy-meal-cards/ Wed, 03 Mar 2021 10:06:05 +0000 https://brandsuntapped.com/?p=764 The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

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]]> The Marketing Store is celebrating Pokémon’s 25th anniversary with a line of 25 exclusive trading cards available with McDonald’s Happy Meals.

There are four game cards available per Happy Meal, together with an accessory, created by The Marketing Store’s in-house product team.

Alongside the Happy Meal premiums themselves, The Marketing Store also developed a point-of-purchase communications kit that features an exclusive, iconic Happy Meal box which transforms into Pikachu, complete with pop-out ears!

The promotion will run across 120 countries across Europe, the US, Canada, Australia and LATAM.

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