The Hershey Company Archives - Brands Untapped https://www.brandsuntapped.com/tag/the-hershey-company/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Tue, 11 Mar 2025 23:25:45 +0000 en-GB hourly 1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png The Hershey Company Archives - Brands Untapped https://www.brandsuntapped.com/tag/the-hershey-company/ 32 32 Hasbro teams with The Hershey Company for Reese’s Furby Furblet https://www.brandsuntapped.com/hasbro-teams-with-the-hershey-company-for-reeses-furby-furblet/ Tue, 11 Mar 2025 23:25:45 +0000 https://www.brandsuntapped.com/?p=15413 The Furblet comes with a plastic Reese's cup to sit in.

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]]> Hasbro has partnered with The Hershey Company for a Reese’s Peanut Butter Cup-inspired Furby Furblet.

Kids can press different buttons to hear eating noises, music and phrases in Furbish, and the Furblet has wiggly peanut butter cup ears. It also comes with a plastic Reese’s cup to sit in.

The Reese’s Peanut Butter Cup-inspired Furby Furblet is available from mid-July.

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]]> Brand of Brothers teams with The Hershey Company to bring Reese’s ice cream to the UK https://www.brandsuntapped.com/brand-of-brothers-teams-with-the-hershey-company-to-bring-reeses-ice-cream-to-the-uk/ Mon, 11 Nov 2024 20:24:36 +0000 https://www.brandsuntapped.com/?p=14338 "If you are a fan of Reese’s candy, this is the one for you," said Carys Delve, Marketing Manager at Brand of Brothers.

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]]> Brand of Brothers has partnered with The Hershey Company to bring Reese’s ice cream to the UK.

The new flavour is available in Tesco stores across the UK and comes as an ice cream stick and a 460ml tub.

“Our ice cream experts are consistently thinking of innovative and exciting concepts to add to our portfolio so people can indulge in their favourite chocolates,” said Carys Delve, Marketing Manager at Brand of Brothers.

“For our latest launch, we have turned an iconic treat into an indulgent, mouthwatering, great tasting ice cream. If you are a fan of Reese’s candy, this is the one for you.”

Available in Tesco stores this month, Reese’s ice cream will launch in other retailers from 2025.

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]]> The Hershey Company to bring its sweet brands into toys and games with the likes of Jazwares, Spin Master and Funko https://www.brandsuntapped.com/the-hershey-company-to-bring-its-sweet-brands-into-toys-and-games-with-the-likes-of-jazwares-spin-master-and-funko/ Tue, 10 Aug 2021 18:51:11 +0000 https://brandsuntapped.com/?p=2531 Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

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]]> The Hershey Company, home to confection brands including Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Twizzlers, has signed a raft of new deals through its North American broker, Brand Activation Consulting.

The new licensees include:
• Kellytoy, a subsidiary of Jazwares, for everyday and seasonal plush, both fully branded and co-branded with Squishmallows.
• Funko Consumer Products
• Zuru for 5 Surprise Toy Mini Brand Collectables
• Spin Master for games and puzzles
• YWow for novelty size puzzles and inflatable games
• Gener8 for collectables and food play toys at Five Below

“Fans of beloved brands from The Hershey Company now have even more ways to celebrate their favourite sweets with plush toys, puzzles and games with offerings from some of the most popular toy and recreational companies on the market,” said Michelle McLaughlin, CEO, BAC.

Tammy Leber, Associate Global Licensing Manager, added: “We continue to expand into relevant categories that are meaningful, engaging and, most importantly, bring joy to consumers of all ages.”

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