Peppa Pig: Surprise Party will launch in spring/summer 2024, boasting ‘an engaging interactive theatrical storyline, branded F&B offering, dedicated retail space and exclusive merchandise’.

“We are thrilled and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most loved brands, Peppa Pig” said Mark Hurry, TEG’s Joint CEO.

“By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way brands engage with their audiences and creating truly unforgettable experiences. The success we achieved in 2022 and the projected growth for the upcoming years are a testament to our dedication to delivering unparalleled entertainment.”

Matt Proulx, Vice President of Location Based Entertainment at Hasbro, added: “TEG’s work in the live immersive entertainment space is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market, the UK.

“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”

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The immersive experience – launching at two UK sites ahead of the festive season – will use cutting-edge screening technology in two specially constructed domes. It will boast interactive play, live actors, puppetry and floor to ceiling moving projection.

Guests will be able to explore sets inspired from the film as they enjoy festive refreshments before entering the virtual wintry wonderland. There they can make snow angels, witness the iconic characters in action and watch as the film unfolds.

The experience finishes in The Snowman Festival area before visitors have the chance to pay a visit to Santa.

“We are thrilled to partner with Penguin Ventures to bring The Snowman and The Snowdog to life this Christmas,” said Tom Roe, Head of Global Licensing at The Everywhere Group.

“From the very first conversation, the team at Penguin Ventures have been an absolute delight to work with – highly professional, knowledgeable and supportive. With our experience creating live and immersive events, in close collaboration, we will transport audiences into the world of this classic tale.”

Thomas Merrington, Creative Director at Penguin Ventures, added: “Bringing The Snowman and The Snowdog to life has never been more exhilarating. Experiences Everywhere are employing highly advanced and impressive technology whilst developing the dome experience and the results are simply breath-taking.

“Fans will be able to engage with the magical world of The Snowman and The Snowdog like never before as the audience is invited into the very heart of the story.”

Tickets go on sale at 9am on Friday, June 23rd at www.immersivesnowdog.com.

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