“For several years we have wanted to launch a The laughing cow underwear collection with Freegun, and it is now done,” said Patrick Tamburlin, Licensing Manager of Bel SA.

“The Laughing Cow is a leading, fun and iconic brand that conveys a good mood and showcasing it in underwear is a true cross-generational wink executed to perfection by Freegun.”

Christophe Landais, Licensing Manager at Freegun’s parent company Textiss, added: “We are very excited to have finally been able to materialise this project.

“The laughing cow brand is iconic and versatile enough to lend itself to the exercise and we still have plenty of other designs in mind, and even other BEL SA brands to explore.”

The three-piece Freegun x The Laughing Cow collection launches in France next month.

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