The collaboration will inlcude ‘digital twins’ of fashion items, avatars, artwork and games. Fans will be able to acquire digital versions of garments and accessories, and wear them in the Metaverse at fashion shows, nightclubs, concerts or in games.

Fans will also be able to collect generative avatars and artwork based on Paul Frank characters and designs.

Reality+ and Futurity will launch the first Paul Frank Web3 and Metaverse activations in 2024.

“We are thrilled to collaborate with Futurity and the incredible Paul Frank brand,” said Tony Pearce, Co-Founder of Reality+.

“This partnership is not just about pushing the boundaries of Web3; it’s about crafting exciting new experiences for fans of this iconic brand, allowing them to engage with and express themselves in the Metaverse in ways that were previously unimaginable.”

Stan Wan, Chairman and CEO of Futurity Brands, added: “Together with Reality+ we are excited to bring the Paul Frank brand into the unlimited possibilities of web3 and the Metaverse.

“Fans of Paul Frank from around the world will soon have new ways of meaningful engagements and deeper connections with the brand. We are delighted to be on this experiential journey with Tony and his team.”

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