“Care Bears has never felt more relevant, from culture and retail to the conversations we’re having with partners around the world,” said Robert Prinzo, Head of Global Consumer Products at Cloudco Entertainment.

“As we look ahead to the brand’s 45th anniversary and the next chapter of growth, we’re excited to work with RTL Consumer Products to bring the heart of the brand to new audiences across Germany, Austria, and Switzerland.”

The Care Bears animated series is scheduled to premiere on the TOGGO TV channel in September, following an earlier rollout on TOGGO’s digital platforms. Through RTL Consumer Products’ in-house audio label, the first Care Bears audio stories will also be released this summer on major streaming platforms.

“We’re excited to partner with RTL Consumer Products as we continue expanding the Care Bears brand across Germany, Austria, and Switzerland,” said Sean Gorman, President at Cloudco Entertainment.

“The strength of RTL’s ecosystem gives us a unique opportunity to introduce Care Bears through multiple content touchpoints, creating a strong foundation for audience growth and long-term brand expansion in the market.”

Beate Mitschke, VP Franchise Marketing & Product Development at RTL Consumer Products, added: “Our shared goal is to bring the Care Bears to life emotionally across all platforms and establish them sustainably in the German market.

“With this iconic brand, we are strategically strengthening our portfolio in the areas of cross-generational, lifestyle, and evergreen brands.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Cloudco Entertainment appoints RTL Consumer Products as licensing representative for Care Bears in Germany, Austria and Switzerland appeared first on Brands Untapped.