The launch forms part of Jones Soda’s 30th anniversary, celebrating three decades of ‘flavour innovation, colourful brand storytelling and the community that has shaped Jones since 1996’.

Building on last year’s Crayola collaboration, this year’s launch features a refreshed design and includes six flavours inspired by Crayola colours:

Fruit Punch Soda, inspired by Razzmatazz
Orange & Cream Soda inspired by Sunset Orange
Pineapple Cream Soda inspired by Dandelion
Green Apple Soda inspired by Granny Smith Apple
Berry Lemonade Soda inspired by Robin’s Egg Blue
Fufu Berry Soda inspired by Razzle Dazzle Rose

The limited-edition 6-pack will be available at retail and online through Jones Soda’s direct-to-consumer platform.

“As we celebrate 30 years of Jones Soda, this collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

“Crayola is colourful, creative, nostalgic, and deeply connected to community, making it a natural fit for Jones and our anniversary-year strategy.

Anna Roca, Head of Global Partnerships at Crayola, added: “At Crayola, we seek out partners who share our passion for inspiring creativity across generations and this collaboration with Jones Soda does exactly that – just with a flavourful twist.

“It’s a vibrant, multi-sensory experience that encourages fans of all ages to explore, create, and rediscover the joy of colour in a fresh, unexpected way.”

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