“At schleich, we’re always looking for ways to bring imagination and fresh energy to the toy aisle,” said David Albert, President of schleich North America.

“This partnership with Pudgy Penguins blends our legacy of quality and storytelling with a brand that’s redefining digital engagement. For retailers, it means new shelf appeal, expanded consumer reach and a compelling reason for fans of all ages to keep coming back.”

Pudgy Penguins CEO Luca Netz added: “Soon, not only will partners be able to participate in our Pengu community by sharing relatable memes, they’ll also be able to collect and gift our forthcoming figurines.”

Pudgy Penguins Head of Partnerships Steve Starobinsky added: “This partnership marks an evolution for the toy industry. A new age brand like Pudgy Penguins collab-ing with a major legacy brand expands both our global distribution reach and the boundaries of play.”

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Set to launch in September, the first wave of figures will centre on Harry and Hedwig, Ron and Scabbers, Hermione and Crookshanks, Hagrid and Fang, Luna Lovegood and a Baby Thestral, and Albus Dumbledore and Fawkes.

Schleich will also debut six creatures from the Harry Potter series in Dobby, Firenze the centaur, Aragog, Buckbeak, Fluffy the three-headed dog, and a Hungarian Horntail dragon.

“The schleich brand is known for authenticity, attention to detail and quality all over the world, and Wizarding World will uphold these properties,” says Dirk Engehausen, CEO of Schleich GmbH.

“Whenever children play with our characters, they immediately enter their very own universe where there are no rules, no boundaries. What embodies that idea better than Wizarding World, where so much is possible?”

Additional Wizarding World characters and sets will launch at retail in 2024 and 2025.

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