Families visiting John Lewis stores this August can take part in a Bluey-themed treasure hunt, with a free gift for participants and a chance to enter a prize draw. Over this period, kids can eat free at all 32 John Lewis ‘Place to Eat’ cafés (with every adult meal purchased) and enjoy Bluey-branded lunch bags, fun activity sheets and a Bingo Babycino.

Selected stores will also host special character meet-and-greets with Bluey, alongside exclusive LEGO Duck Cake “make and take” workshops. Fans can also visit the flagship Oxford Street store to marvel at Bluey and Bingo Big Brick Builds, built using 29,224 LEGO bricks and 5,306 LEGO DUPLO elements.

The campaign launched with a VIP family event hosted at The 1864 Rooftop Bar & Kitchen at John Lewis’ flagship store on London’s Oxford Street. Attended by celebrities and influencer families, the activation hosted a range of playful experiences inspired by this year’s brand theme for Bluey, ‘Let’s Play Chef’.

Event highlights included appearances and photo opportunities with Bluey and Bingo, a Bluey LEGO ‘Duck Cake Make & Take’, a Bluey-themed juice bar, and biscuit and chef hat decorating.

“We are thrilled to bring this wonderful partnership to families across the UK this summer,” says Katie Hibbs, Senior Marketing Manager at BBC Studios.

“This was the perfect opportunity to bring our ‘Let’s Play Chef’ Bluey theme to fans and showcase the toy lines it has inspired, while also including other exciting new Bluey products such as LEGO and DUPLO.”

Rosie Hanley, Brand Director at John Lewis added: “We know how much families adore Bluey, so these events across our stores this summer are all about creating joyful, shared experiences with loved ones which is something we are so excited about.

“Whether it’s building with LEGO, solving clues in our treasure hunts, or meeting Bluey and Bingo in person, we can’t wait to bring the Bluey magic to life at John Lewis.”

More information on Summer with Bluey can be found on the dedicated Summer with Bluey landing page on the John Lewis website.

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