Dickson’s ‘Barbie x Fashion’ keynote – taking place at 1PM on Tuesday, September 20th – will explore Barbie’s fashion legacy to date, while also looking ahead at the brand’s bright future in this space.

“Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island,” said Informa Markets SVP of Licensing Anna Knight.

“And, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

Brand Licensing Europe is Europe’s leading trade event and takes place from September 20th to 22nd 2022 at ExCeL London. Registration is free and open now.

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The deal will see Mattel take the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures.

The collection is expected to launch at the beginning of 2023.

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer, Mattel.

“As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”

Stephanie Young, President of Disney Consumer Products, Games and Publishing, added: “The courage and compassion found throughout our Disney Princess and Frozen stories and characters continue to inspire fans around the globe.

“By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities.”

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“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.

“As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing’s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion.”

The Barbie x Balmain ready-to-wear and accessories line spans more than 50 pieces and ‘intertwines the toy’s signatures with the label’s hallmarks, like its marinière and Labyrinth patterns’.

“As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure,” added Balmain’s Olivier Rousteing.

“For this collaboration, we are building upon the New French Style of Balmain’s most recent collections, once again showing that Balmain is inspired by the truly diverse and exciting beauty found on today’s Parisian boulevards and avenues. This collection also rejects any arbitrary gender limitations—this is an almost 100% unisex collection. For, just as today’s Barbie makes clear, there’s nothing holding us back anymore!”

The collaboration will also see the launch of three NFTs of distinctive Barbie and Ken avatars, styled in Balmain’s designs. The Barbie x Balmain NFTs will be available exclusively through Mattel Creations.

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The limited-edition Hot Wheels x Gucci Cadillac Seville is inspired by a scale model of the “Seville by Gucci” Cadillac.

Outfitted in the Gucci logo and interlocking GG pattern, the 1:6th scale interior features details authentic to the life-size vehicles, such as gold piping on the seats, and also boasts packaging designed and produced by Gucci.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.

“We are thrilled to celebrate and honour Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of Toys as Art.”

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