These are a set of learning principles being integrated into the company’s creative process across its preschool franchises.

Key considerations include:

• Navigating Real Life Moments: Help children understand everyday experiences through familiar routines, emotions, and situations.

• Modelling Positive Relationships: Show children how people communicate, express emotions, solve problems, and build connections.

• Promoting Learning Through Play: Encourage curiosity, imagination, experimentation, and active participation.

• Telling Authentically Inclusive Stories: Represent identities, cultures, families, and experiences with depth and care.

“Children today are growing up in a digital-first media environment, and child development research has a real role to play in how stories are made for them,” said Dr. Yalda T. Uhls, Founder and CEO of the Center for Scholars & Storytellers at UCLA.

“When creators design with that research in mind, it can genuinely support how children learn and grow from the content they watch every day. Our hope is that the process we went through with Moonbug – building principles through collaboration with scholars, an advisory council of child development experts, and Moonbug’s creative teams – is useful to others who want to make content that helps children thrive. We are publishing that process so other creators can learn from it.”

Rich Hickey, Chief Creative Officer at Moonbug Entertainment, added: “To make great stories for young kids, you have to start with how they learn. Our teams already spend a lot of time thinking about how toddlers experience music, stories, play, and routines.

“The Moonbug Learning Principles are helping shape conversations throughout our development and production process every day and giving us a more transparent way to share how learning is considered throughout our creative work.”

For more information on the Moonbug Learning Principals, head to: https://www.moonbug.com/learning-principles

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