The session will see Great Ormond Street Hospital, Licensing Link, Pophouse Entertainment, Pop Paper City, Reemsborko and Two Daughters Entertainment detail opportunities around their brands to a room full of toy and game companies and inventors.

“I’m delighted that we can bring together brands, toy companies and inventors to explore exciting new opportunities at this year’s Play Creators Conference,” said Billy Langsworthy of Mojo Nation, organisers of the Play Creators Conference.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 25th.

To book your ticket, head to: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/

The post Play Creators Conference 2025 to host ‘Brand Showcase’ session appeared first on Brands Untapped.

We’re celebrating 50 years of the KISS legacy with a number of high-profile projects. We’re growing our portfolio of artists and meeting new partners, talking about how to push boundaries together.

One such partnership is with fashion house Dsquared2… They’re launching a KISS collection later this year. Why does that collaboration make sense for KISS?
Our ambition is to build long-term content roadmaps and ‘Universes’ for our artists. As we build our KISS Universe, we’re ‘phasing’ our approach… Phase One is rewarding fans and finding new audiences by embracing the storytelling and legacy of KISS. Dsquared2 is a perfect partner for this because they make very cool, elevated streetwear with a rock ’n’ roll edge. The collection launches later this year. We’re very excited.

And Phase Two?
Phase Two builds towards 2027 and the priority project, KISS Avatar Show in Las Vegas. Along the way, we’re planning the first KISS biopic, as well as documentaries, podcasts and gaming. There are key opportunities in fashion, lifestyle, toys and collectibles… Sport and entertainment partnerships are other areas of interest. Also, we recently activated a partnership with Montreal Canadiens – the national hockey team – on a KISS-themed night. That was a huge success!

What steers how you can unlock these bands and artists in live experiences?
A good example for us is ABBA Voyage. The tech is pioneering and state-of-the-art. The thing that makes ABBA Voyage so special, however, is the emotional connection. It’s the same with Mamma Mia! The Party, a Pophouse production – and also what will make the KISS show that we’re developing – special. It’s very emotional, we’re pushing boundaries, we want to show people things they’ve never seen. But storytelling is key.

How will the KISS Avatar Show differ from ABBA Voyage?
There’s an opportunity to do something with KISS that mixes an authentic concert-going experience with a something like a Star Wars movie and a Cirque Du Soli show… Mixing reality and fantasy in a way that hasn’t been done before. We ask ourselves: what would be the greatest KISS concert? That’s our starting point.

The post Pophouse Entertainment’s Jon Spalding on the power of emotional immersive experiences appeared first on Brands Untapped.

The range draws inspiration from KISS’s Alive! tour merch from 1975.

“KISS has always been about pushing boundaries, both in music and style,” said Dsquared2 Founders Dean and Dan Caten.

“We wanted to create statement pieces that embodies that same fearless attitude – something that makes you feel unstoppable the moment you put it on.”

Jon Spalding, Pophouse Entertainment’s Commercial Director, added: “Artistic legacy is critical – how it is built, maintained, protected and evolved. Pophouse, in partnership with KISS have been working together to progress a series of special projects which deliver on their legacy and storytelling.

“We’re delighted to have partners in Dsquared2. Dean, Dan and the whole team really understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history. This project has been supported by UTA and Bravado who bring their expertise in launching this collection to market.”

The collection will be available worldwide in Fall 2025 at Dsquared2 boutiques, select department stores and fashion retailers.

The post Dsquared2 teams with Pophouse Entertainment for KISS fashion collection appeared first on Brands Untapped.