Oliver Dye Archives - Brands Untapped https://www.brandsuntapped.com/tag/oliver-dye/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Wed, 01 Mar 2023 14:47:27 +0000 en-GB hourly 1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png Oliver Dye Archives - Brands Untapped https://www.brandsuntapped.com/tag/oliver-dye/ 32 32 WATCH: Skew’s Oliver Dyer on Fandom & the Future of Licensing https://www.brandsuntapped.com/watch-skews-oliver-dyer-on-fandom-the-future-of-licensing/ Tue, 28 Feb 2023 20:27:16 +0000 https://brandsuntapped.com/?p=7571 Oliver covers the emergence of creator-controlled brands – and what 'fan-first licensing' actually means today.

The post WATCH: Skew’s Oliver Dyer on Fandom & the Future of Licensing appeared first on Brands Untapped.

]]> In this special video interview, Brands Untapped’s Billy Langsworthy sits down with Oliver Dyer – Founder of Skew – to discuss fandom and its ongoing impact on the brand extension space.

Oliver covers the emergence of creator-controlled brands, what ‘fan-first licensing’ actually means today and how the future of the licensing industry is being shaped by the fans of brands.

Check out the discussion below:

If you’d like to read more, check out Oliver’s ‘End of Licensing’ article here

The post WATCH: Skew’s Oliver Dyer on Fandom & the Future of Licensing appeared first on Brands Untapped.

]]>