The range blends everyday wardrobe staples like denim and swimwear with details including embroidery, patchwork and vintage-inspired graphics.

Key pieces highlight vintage Mickey Mouse graphics, patchwork and stripe sets, as well as Americana motifs like gingham and map-inspired prints.

The post Old Navy launches latest Disney collaboration appeared first on Brands Untapped.

The limited-edition collection marks the first time ever that any branded IP will appear on Old Navy’s Signature Flag Tee and features more than 100 Americana-inspired pieces.

During development, the Old Navy design team travelled to The Walt Disney Studios in Burbank, CA and Walt Disney World Resort in Florida to explore the history of The Walt Disney Company. They infused the designs with details like Mickey Mouse-shaped buttons on a denim jacket and embroidery throughout.

“Disney continually strives to connect fans and families with our beloved characters through innovative products that capture the magic of timeless stories,” said Liz Shortreed, SVP for The Americas and Global Softlines at Disney Consumer Products.

“By fusing Disney’s beloved characters with Old Navy’s signature style, two American brands are coming together to deliver a modern collection rooted in the rich legacy of a global icon, Mickey Mouse. Featuring Mickey Mouse on this classic flag tee is a milestone moment – celebrating nearly a century of pop culture influence, a passionate worldwide fan base, and the enduring power of Disney storytelling.”

Sarah Holme, Old Navy’s Head of Design and Product Development, added: “We partnered with Disney’s incredible team to bring you the first ever limited-edition Old Navy x Disney collection – designed for every style icon in the family.

“It’s a fresh take on classic American summer style with Disney’s characters, full of thoughtful design details and unexpected twists. From a reimagined version of our iconic flag tee to a line-up of timeless-meets-trend-forward pieces, this collection is all about celebrating classic summer style, nostalgic charm for today, and making everyday moments a little more magical.”

The post Disney teams with Old Navy on Mickey & Friends collection appeared first on Brands Untapped.