Under a multi-year licensing agreement, Immersive Everywhere will produce The Traitors: Live Experience – alongside its partners Cuffe & Taylor and Global Creative – in a major UK city, with plans for an international rollout to follow.

The experience allows visitors to play the game in real life, with players collaborating on missions, while outwitting competitors to win the game. It marks Immersive Everywhere’s first foray into the realm of ‘competitive socialising’.

Leading the creative vision for the project is Neil Connolly, Creative Director at Immersive Everywhere, whose impressive track record includes The Crystal Maze Live, The Tomb Raider Live Experience and other immersive experiences.

“We are incredibly excited to collaborate with All3Media International on bringing The Traitors to life in a way that’s never been done before,” said Elliot Hargreaves, Joint-CEO of Immersive Everywhere.

“This live experience will push the boundaries of immersive entertainment, offering fans a unique chance to step into the intense, strategy-driven world of the TV show. Our team is dedicated to delivering an unforgettable adventure that captures the essence of The Traitors while adding our own creative twist. We can’t wait for audiences to experience the thrill first-hand.”

Nick Smith, EVP Formats and Licensing at All3Media International commented: “Immersive Everywhere has an unmatchable track record for delivering unforgettable live experiences. We can’t wait to work with them to add another layer to our ever-evolving licensing programme and faithfully bring the dramatic, nail-biting psychological world and addictive gameplay of The Traitors to life.”

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