With deep expertise in consumer products and regional market strategy, Kopp will spearhead WildBrain CPLG’s next phase of growth across the APAC and MENA regions.

Kopp joins WildBrain CPLG from her most recent role overseeing Hasbro’s Consumer Products division across APAC (excluding Greater China) and MENA. Prior to Hasbro, her career spanned senior roles at Warner Bros. Discovery, The Smiley Company and The Walt Disney Company.

Kopp will be based in Singapore and report to Maarten Weck, WildBrain’s EVP, Global Partnerships & Licensing. As General Manager WildBrain, Greater China, Benjamin Bao will continue to steer WildBrain CPLG’s growth in that country, reporting to Maarten Weck. Ben Peace – SVP APAC, MENA & India – will be leaving the business at the end of February as he relocates to the UK and embarks on new opportunities.

“Marie brings a rare blend of strategic insight, regional expertise and hands‑on commercial leadership across complex, fast‑growing territories,” said Maarten Weck, EVP, Global Partnerships & Licensing at WildBrain.

“Her track record in scaling brand presence, forging strong partner ecosystems and unlocking new opportunities makes her an exceptional addition to our leadership team. I’m confident she will help accelerate our growth ambitions across the Asia‑Pacific region and further strengthen WildBrain CPLG’s footprint in these dynamic markets.

“I also want to extend my heartfelt appreciation to Ben for the dedication, leadership and care he has brought to our business. His vision and commitment were instrumental in the expansion of our presence across Asia‑Pacific, laying the foundation for the next phase of our growth. We wish him every success in his next chapter.”

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