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	<title>Marco Maria Tronchetti Provera Archives - Brands Untapped</title>
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	<title>Marco Maria Tronchetti Provera Archives - Brands Untapped</title>
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		<title>Pirelli launches apparel collections from designer Denis Deković</title>
		<link>https://www.brandsuntapped.com/pirelli-launches-apparel-collections-from-designer-denis-dekovic/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 23 Sep 2025 13:26:27 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Denis Deković]]></category>
		<category><![CDATA[Marco Maria Tronchetti Provera]]></category>
		<category><![CDATA[Pirelli]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=32639</guid>

					<description><![CDATA[<p>"This line fits seamlessly with the identity of our brand, which has always been known internationally for its style and glamour," said Marco Maria Tronchetti Provera, SVP of Pirelli Design &#038; Assets Conversion.</p>
<p>The post <a href="https://www.brandsuntapped.com/pirelli-launches-apparel-collections-from-designer-denis-dekovic/">Pirelli launches apparel collections from designer Denis Deković</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Pirelli Design has launched two new apparel collections – Racing Team and The Cal – both designed by Denis Deković.</strong></p>
<p>Racing Team draws inspiration from Pirelli&#8217;s motorsport heritage, while The Cal looks to capture the essence of the famous Pirelli Calendar. The Racing Team capsule collection launched during Milan Fashion Week and is now available at <a href="https://store.pirelli.com/">https://store.pirelli.com/</a>, while The Cal will be available from October.</p>
<p>&#8220;This collaboration is an opportunity for me to celebrate a brand that is not just technology but also culture: it has shaped the imagination, inspired art, and transformed performance into an icon,&#8221; said designer Denis Deković.</p>
<p>&#8220;The idea was simple: take essential pieces that everyone loves – a t-shirt, a hoodie, a varsity jacket – and elevate them through craftsmanship and attention to detail. We reworked each piece with a modern unisex fit, used the highest-quality materials to ensure durability, and paid attention to every stitching. Each piece is embellished with graphics that celebrate Pirelli&#8217;s heritage, but also its present and future.&#8221;</p>
<p>Marco Maria Tronchetti Provera, SVP Pirelli Design &amp; Assets Conversion, added: “The collaboration with Denis Dekovic marks a new chapter for Pirelli in the world of lifestyle, where we bring our passion for design. Denis has done an excellent job: every piece and every detail in this collection reflects the tireless pursuit of innovation that has always distinguished us.</p>
<p>&#8220;This line fits seamlessly with the identity of our brand, which has always been known internationally for its style and glamour, elements that have a strong appeal to younger generations and will therefore help strengthen their connection with the Pirelli universe.&#8221;</p>
<p>The post <a href="https://www.brandsuntapped.com/pirelli-launches-apparel-collections-from-designer-denis-dekovic/">Pirelli launches apparel collections from designer Denis Deković</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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