The first sets of PBR trading cards – which will include riders’ autographs – are expected to be available this summer at US sports card hobby shops as well as on the Leaf website.

The collaboration, brokered by PBR’s licensing agency IMG, will also see Leaf add special chaser cards to sets and packs that could be signed or have memorabilia inside the cards celebrating special events.

“As a premier trading card company renowned for innovation and quality, Leaf Trading Cards is poised to elevate the fan experience by bringing the adrenaline-pumping action of professional bull riding to collectors worldwide,” said CJ Breen, Director Of Marketing & Licensing of Leaf Trading Cards.

“This partnership represents a fusion of two iconic brands dedicated to delivering unparalleled excitement and authenticity to fans. For over 20 years, bull riding enthusiasts have eagerly awaited the return of trading cards capturing the top athletes and most electrifying moments.

“We are honoured to join forces with PBR and embark on this thrilling journey to revive bull riding trading cards, offering fans a tangible connection to their favourite riders and unforgettable moments.”
John Sohigian, VP of Consumer Products at PBR, added: “As PBR heads toward our most-attended World Finals in our history followed by our third PBR Teams season, we’re thrilled to announce the revival of bull riding trading cards in collaboration with Leaf Trading Cards and PBR

“This collection promises to enthral collectors, enthusiasts, and sports fans alike, offering a nostalgic journey through the sport’s history while showcasing the electrifying action of today’s PBR.”

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