Based on the NYC photoshoot for the album, each fully articulated, 7-inch scale action figure is seen in their ‘70s business suits and features the unique likeness of all the band members – Gene Simmons as The Demon, Paul Stanley as The Starchild, Ace Frehley as The Spaceman, and Peter Criss as The Catman.

The KISS Dressed to Kill Action Figure 4-Pack comes in a deluxe collector’s box, with artwork of the figures posed like the album cover. NECA debuted the figures at San Diego Comic Con this week.

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The range draws inspiration from KISS’s Alive! tour merch from 1975.

“KISS has always been about pushing boundaries, both in music and style,” said Dsquared2 Founders Dean and Dan Caten.

“We wanted to create statement pieces that embodies that same fearless attitude – something that makes you feel unstoppable the moment you put it on.”

Jon Spalding, Pophouse Entertainment’s Commercial Director, added: “Artistic legacy is critical – how it is built, maintained, protected and evolved. Pophouse, in partnership with KISS have been working together to progress a series of special projects which deliver on their legacy and storytelling.

“We’re delighted to have partners in Dsquared2. Dean, Dan and the whole team really understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history. This project has been supported by UTA and Bravado who bring their expertise in launching this collection to market.”

The collection will be available worldwide in Fall 2025 at Dsquared2 boutiques, select department stores and fashion retailers.

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Plans for a biopic, an avatar show and a KISS themed experience are in the works, and KISS will remain active and play a key role in the development of the projects, working closely together with Pophouse.

“KISS is one of the most recognised and iconic bands in the history of music,” said Johan Lagerlöf, Head of Investment at Pophouse.

“They redefined the concept of rock shows and have always taken their artistry to new unchartered territories. The band has consistently been able to appeal to new generations of fans and our mission is to fulfill the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward. With the help of the fans’ energy, the band, our expertise, and creativity – we will make that vision happen.”

Per Sundin, CEO at Pophouse Entertainment, added: “KISS has sold more than 100 million records worldwide and has throughout their 50-year career continued to push the boundaries in popular culture. The band’s enigmatic personas, unparalleled band attributes, and iconic imagery have made them a cultural force and a legendary act with multigenerational appeal.

“We will safeguard and enrich this legacy through future global endeavours, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS.”

As part of the partnership, Pophouse will create digital versions of KISS. The project was previewed at the final KISS show in Madison Square Garden, New York on December 2nd 2023 when KISS avatars closed the night with a rendition of ‘God Gave Rock And Roll To You’. A full KISS avatar show is planned to launch in 2027.

“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come,” said Gene Simmons, bassist and co-founder of KISS.

“Because what Pophouse is doing, is breaking rules. We already have several plans in development, where the avatar show is one, a biopic another and a KISS themed experience a third. The future could not be more exciting!”

Paul Stanley, lead vocalist and co- founder of KISS, added: “Our journey with Pophouse is fuelled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill.

“This partnership is not just a chapter; it’s an eternal symphony of rock ‘n’ roll immortality.”

The partnership with KISS marks Pophouse’s second investment outside of Sweden, following the acquisition of Cyndi Lauper’s music catalogue.

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