The deal with Norco was brokered by FMCG specialist agency Asembl on behalf of Merchantwise, the brand licensing agency for Minecraft in Australia and New Zealand.

The four Norco Minecraft flavoured milks – Choc Charger, Lime Lightning, Strawberry Slam and Caramel Chug – are available in Woolworths, Coles and Independent Supermarkets.

“Norco shares with Minecraft a mission to build a better world, through the sustainability of the dairy industry, producing award-winning milk and creative innovation,” said Ben Menzies, Norco General Manager of Commercial and Strategy.

“We hope Minecraft fans enjoy exploring the world of flavour we have created.”

Merchantwise Managing Director Kerryn McCormack added: “Together with Asembl we are thrilled to be extending the Minecraft brand into the food and beverage category for the very first time here in Australia. Through this launch with Norco Co-operative Australian Minecraft fans can now enjoy their favourite brand as nutritious flavoured milks with no added sugar and a four-star health rating,”.

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