This limited-edition line reimagines Rogers’ most legendary silhouettes from the series: the CVO Sneaker by Sperry, and Zip-Up Sweater, in addition to an exclusive graphic Trolley Tee.

“One day, we were going through our archives, and Fred Rogers’ shoes caught my eye…” said Todd Snyder, Founder and President of Todd Snyder.

“Those iconic blue canvas sneakers… Turns out, he was wearing the Sperry CVOs. I grew up on Mister Rogers’ Neighborhood. It was such a great show. And now here was the perfect opportunity to share Rogers’ message of kindness and acceptance with a new generation. So we took the idea to Sperry, and they were all in. It was organic, everything clicked at every step…it’s the way the best kinds of collaborations happen.”

Katie Huber, Senior Director of Licensing at Fred Rogers Productions, added: “Mister Rogers’ shoes and sweaters are recognizable visual elements of the iconic character and evoke nostalgia and meaning for fans of the beloved series.

“The collaboration with Todd Snyder and Sperry is an example of the timelessness of Mister Rogers’ Neighborhood that provides a physical connection point for existing fans while introducing the brand to a new audience.”

The CVO (Circular Vamp Oxford) Sneaker is based on Sperry’s original naval silhouette, updated with garment-washed canvas uppers. The bumper is the classic iteration from the 60s and 70s, and the piped tonal colouring and chambray footbed are true to the version Rogers wore on his show. He chose the CVO because he liked how quietly they let him step around the studio during filming. The sneakers are packed in an exclusive red shoebox and dust bag, bearing a “Handcrafted” patch as a nod to the patch in sweaters worn on Mister Rogers’ Neighborhood.

The Zip-Up Sweater is knit from a nine-gauge cotton yarn in a half-cardigan stitch for subtle, old-school texture, while the Trolley Tee is crafted from heavyweight cotton jersey and features an archival illustration of the iconic red trolley from the show.

The Sperry x Todd Snyder x Mister Rogers’ Neighborhood collection is available on ToddSnyder.com and Sperry.com, as well as in all Todd Snyder retail locations.

The post Todd Snyder and Sperry launch Mister Rogers’ Neighborhood collection appeared first on Brands Untapped.

For this second collection, we leaned into the idea of 143 – which means I love you in a coded way. That resonates throughout Mister Rogers’ Neighborhood and is actually celebrated here in Pennsylvania as a special day. This collection also sold out and we’ve been really excited about how it’s connected the brand to a whole new generation, especially millennials and Gen Z mothers.

Talk me through how that range captured that audience.
It’s a range of bath products for babies and toddlers – something you would expect us do to with Daniel Tiger’s Neighborhood – but the team wanted to work with the Mister Rogers’ Neighborhood brand because of its wonderful message and sentiment. We leaned into all the great iconography – his sweater, Trolley, the stoplight – all of the elements that really bring Mister Rogers’ Neighborhood to life.

Terrific. And you also recently teamed up with the Pittsburgh Pirates on a collaboration?
Yes! We’ve always dreamt of working with an MLB (Major League Baseball) team and the Pirates are our neighbours, right down the road. They came to us with the idea of a drone show, which is something we’ve never explored before. It was also special as it was the first time we took the Daniel Tiger’s Neighborhood characters and imagined them with another IP – in this case, we put them in the Pittsburgh Pirates uniforms

The drone show also spanned both Mister Rogers’ Neighborhood and Daniel Tiger’s Neighborhood. It connected them for the audience, which is so important because there’s a whole generation that may not realise the connection between the two. Parents who are showing their children Daniel Tiger’s Neighborhood may not realise the series is a spin-off of Mister Rogers’ Neighborhood.

Elsewhere, we’ve also signed Hanna Andersson for Daniel Tiger’s Neighborhood. That collection will be coming out in spring 2026. And there are other exciting things in the works here, too!

You’ve been busy! Delving into Mister Rogers’ Neighborhood, it ran for over 30 seasons so there’s plenty of different strings to pull on in terms of what resonates with fans. How key was getting the creative right in making that brand ‘licensing-ready’? Do you have a style guide?
It’s hard to believe but Mister Rogers’ Neighborhood will have its 60th anniversary in 2028 and in the brand’s 55-year history, there has never been a bespoke style guide for it – until now!

Is that because you haven’t needed one, or just that the focus has been elsewhere?
The primary focus and goal of our organisation is to create content that delivers the legacy of Fred Rogers in building social-emotional learning for families. From a consumer products perspective, it’s a unique place to be because that’s not been the core focus. It’s been really exciting to start to imagine and create a consumer products slate that connects with fans in an authentic way.

“2027 is the 15th anniversary of Daniel Tiger’s Neighborhood and 2028 is the 60th anniversary of Mister Rogers’ Neighborhood.”

One of the things that’s so special about consumer products – and something that often gets lost in all of the metrics and financials – is that it’s ultimately a physical item for someone to connect with a brand they love. Like this Funko Pop! Mister Rogers. It puts a smile on people’s faces. That’s why it was so important to step back and really think about our brand message and positioning before embracing licensing.

Creatively, what we’ve done previously is lean into photography and his likeness in more of a legacy take on the brand. What’s so special about Mister Rogers’ Neighborhood is that everyone who grew up watching it has a different point of connection. For me, it was Trolley. Others love Picture Picture, or King Friday XIII, or Daniel Striped Tiger.

There’s a world to experience that’s never been explored in consumer products, and that’s really exciting. You’ll start to see us build out a lovely catalogue that brings our characters and IP to life in a new way, while continuing to stay true to our brand.

Great! You mentioned there is now a style guide for the brand. Who did you work on that with?
It’s an agency called M Style Marketing. We met them at Licensing Expo last year and have been working with Rob Striar and his team to create this first guide. We’re very excited about it. We’re starting to talk about the next guide so we can build out a beautiful catalogue of assets to have available for our licensees to use and do some fun things with.

There’s someone on our team who’s been with the company for 30 years and actually worked with Fred Rogers. I showed her what we’d been working on, and I wasn’t even looking at the art while I was flipping it, I was looking at her expression. I got goosebumps! Her reaction was everything I’d hoped for.

Fantastic. And with this being the first guide, there’s plenty of exciting creative avenues still to explore I’d image?
Absolutely! There are great patterns that we’ve not touched on yet, like the plaid couch. There’s more to explore with Trolley and other icons as well. We’re very excited about the possibilities.

There may be readers outside of the US that aren’t as close or familiar with the brand. Do you think there’s aspects of the IP you could ‘dial up’ in categories like fashion, where the design appeals to consumers irrespective of whether they know the brand?
It’s like you’ve been in my brain! We always look at how does someone make that connection to Mister Rogers’ Neighborhood. Look at a UK brand like Cath Kidston. I’m not in discussions with them – yet! – but that would be such a great collaboration down the road. They could do exactly that. They have such a smart creative lens that enables them to create patterns and items that are authentic to their brand, and to the brand they’re partnered with, that look great, too.

Before we wrap up, can you talk us through some of the important anniversaries coming up for your brands?
Yes! 2027 is the 15th anniversary of Daniel Tiger’s Neighborhood and 2028 is the 60th anniversary of Mister Rogers’ Neighborhood. Both are important and significant for different reasons. In addition, 2026 is the fifth anniversary for our two newest shows, Donkey Hodie and Alma’s Way.

Another thing I’m really focused on this year is not just the connection between Mister Rogers’ Neighborhood and Daniel Tiger’s Neighborhood but also Donkey Hodie.

And for anyone new to Donkey Hodie, talk us through how that brand connects to the others?
Donkey Hodie was a character on Mister Rogers’ Neighborhood and she has her own show now. We’ve just done a Donkey Hodie crossover episode with Daniel Tiger – ‘Daniel Tiger Visits Someplace Else’ – and we have a book with Simon & Schuster centered on that special episode called ‘Donkey Hodie Meets Daniel Tiger.’

We want to make sure people know we have even more wonderful IP along with great characters and stories, to connect with as we continue to expand our Fred Rogers Productions universe.

Amazing. Thanks again Katie!

The post Katie Huber of Fred Rogers Productions talks style guides, recent launches – and potential around Mister Rogers’ Neighborhood appeared first on Brands Untapped.

David Born,

More…
Openness to work with innovative companies that have less-to-no experience in licensing. As an industry, we must continue to innovate and evolve, and welcoming newcomers into the licensing world is key to that.

Less…
Acquisition. There’s been a lot of consolidation in entertainment over the last ten years… And that’s resulted in major licensors having to prioritise key properties across their growing IP portfolios. This has then led to some great IP being neglected.

–

James Hinton,
Head of Creative and Marketing,
STUDIOCANAL Kids & Family

More…
Celebrations for the incredible creative talent within the licensing industry… From agencies through to product developers and designers at licensees. They’re the backbone of what we do. Some of these individuals aren’t naturally inclined to shout about their work, so I think it’s on industry leaders to call out these talents.

Less…
Reliance on formulaic design directions. For instance, blue for boys and pink for girls. We know why we sometimes fall back on these creative tropes, but any time we can push the boundaries of creative conventions we should try.

–

Katie Huber,
Senior Director of Licensing,
Fred Rogers Productions

More…
Unexpected collaborations and out-of-the-box thinking in how brands approach inbound and outbound licensing. A unique union of two unlikely brands coming together creates industry buzz and generates consumer demand. It allows the general populace to engage with products, characters or companies that weren’t previously in their line of sight. I’m excited by the prospect of the industry delivering more of the unexpected.

Less…
Of the standard formula approach to licensing. Like most industries, licensing operates with a particular ‘playbook for success’ that could benefit from some disruption and a new way of working. Operating outside of the rulebook can pave the way for innovation and large-scale success across the industry, especially for brands with small but faithful followers. I’d like the industry to rely less on how things have been done historically and instead imagine and operate with a fresh approach to broker deals and measure success.

–

Ian Downes,
MD,
Start Licensing

More…
Commitment to ‘authentic licensing’, creating products, promotions and partnerships that are firmly anchored in the DNA of the licensed brand – with a commitment to providing a good experience for consumers. I think this approach resonates well with fans and adds value. Dare I say it’s authentic?!

Less…
Hype – and more substance. The licensing industry should take a more serious and mature approach to the sharing of data, insights and qualitative information. Hype gets you so far, but we need to ensure we’re an industry that’s credible and compares well to other marketing disciplines.

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Anthony Marks,
Founder & MD,
Fanattik

More…
Openness. Exhibitors should have one member of their team open to walk ons. One year, I saw a medium-sized stand with no visitors, just staff waiting for appointments. I asked the front desk if I could speak to someone and was told it was appointment only. I explained I’d flown over so if someone could spare five minutes I’d appreciate it – but was told no. I know how crazy schedules can be, but having a junior member of the team there to filter through the walk ons is a good idea.

Less…
Inflexibility please! Retail is changing fast – and fans want more unique products. It’s taking a little time for some retailers and licensors to understand that creating these unique pieces – which are going to be shouted about on social media – will take longer to get over the line than traditional product. Two-year licenses should be a thing of the past… Three-year minimums should be the way forward.

–

Lana Zoppi,
Design Director,
Studio Noel

More…
IP crossovers/collaborations with pop-culture outside of entertainment – musical artists, restaurants, grocery store food brands, sports, web/social media platforms, etc. The world has expanded, and the fight for attention has increased significantly. By partnering with outside-of-the-norm brands, we can increase visibility and reach fans that we may otherwise would not have.

Less…
Well, it’s not exactly something I’d like to see less of, but more something I’d like to see action on. Overall, I’d like to see all levels of the industry work together to find collaborative solutions to the tariff issue. Rather than waiting for the shoe to drop.

–

Mandy Bardisbanian,
EVP of Licensing & Retail,
Striker Entertainment

More…
IP crossovers/collaborations with pop-culture outside of entertainment – musical artists, restaurants, grocery store food brands, sports, web/social media platforms, etc. The world has expanded, and the fight for attention has increased significantly. By partnering with outside-of-the-norm brands, we can increase visibility and reach fans that we may otherwise would not have.

Less…
Well, it’s not exactly something I’d like to see less of, but more something I’d like to see action on. Overall, I’d like to see all levels of the industry work together to find collaborative solutions to the tariff issue. Rather than waiting for the shoe to drop.

–

James Oddy,
Co-Founder,
Vize Creative

More…
Sustainable fashion. Licensing agreements focusing on eco-friendly materials and ethical production processes are gaining traction, aligning with the global push towards sustainability. Today’s consumers, especially Gen Z and Millennials, care about how and where their clothes are made.

Less…
Well, I like to approach things from a positive angle, but I do think there’s a real disconnect when celebrity-driven licensing lacks authenticity. Licensing should prioritise authentic collaborations where celebrities and influencers genuinely contribute to the creative process and are underpinned by the same DNA.

–

Stephanie Griggs,
Founder & Creative Director,
Studio Griggs

More…
Acknowledgment and action around the climate crisis. Organisations like Products Of Change are doing an incredible job at enabling positive progress in the industry, but we could all do more. And what once felt like a moral responsibility or niche concern is fast becoming a commercial imperative. But it’s not all doom and gloom – this is an exciting opportunity for creative thinking! By collectively pooling ideas, sharing solutions and investing in innovative solutions for materials and manufacturing, we have the power to drive change.

Less…
Emphasis on the end result of a new product alone, and more insight into the process and ideas that got it there. A launch is always a celebration, but increasingly both B2B and B2C audiences are craving a peek behind the curtain and to be taken on the journey from spark of idea to fruition. As the Chuckle Brothers wisely said, ‘To Me… To You’. It’s a proper relay getting something out in the world… So, let’s celebrate the beauty of the process, and at the same time inspire a new generation by showcasing the breadth of collaboration.

–

Barry Darnell,
CEO,
Analogue

More…
Fun and joy. More remembering that we get to work on the brands that shaped our childhood – and the ones that will shape someone else’s. Let’s play a little more in 2025. Be bolder. Push boundaries and value true partnerships, the best work doesn’t come from briefs alone – it comes from conversation, trust and collaboration.

Less…
Content for content’s sake. Less leaning into nostalgia, it isn’t infinite – handle it with care. Less worrying about AI taking over the world. Less last-minute briefs. Less creative layoffs.

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Andrew Levy,
Founder,
Ateliers Verts

More…
Collaborations with other marketing disciplines. Licensing is just one element of the marketing mix. This could expand the usage of licensing into different sectors allowing for more creative exploitation.

Less…
Of a homogeneous marketplace of the industry’s usual players… Be they licensors, licensees or associations – from a UK perspective. The industry needs a mechanism which focuses on addressing the needs of UK companies and people, to foster inclusion for new entrants and upcoming businesses.

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Ari Freedman,
VP of Licensing,
Surge Brands

More…
Innovation. Licensing should be about pushing creative boundaries while staying true to a brand’s heritage. We want to see more strategic brand extensions that truly enhance a brand’s identity, rather than just replicate existing products with a new logo. One of the most exciting areas for growth for us is the food and beverage sector, which continues to be a high-demand category. There’s enormous potential for partnerships that blend nostalgia with modern culinary trends, and we’re focused on tapping into that.

Less…
Fragmentation and confusion in the marketplace. Too often, we see brands divided among multiple licensees in overlapping categories. This dilutes their impact. A more strategic and cohesive licensing approach strengthens brand equity and ensures products resonate with audiences, rather than getting lost in the crowd.

–

Dan Janssen,
Creative Director,
Lincoln Design Co

More…
Brand activations and in-person interactive activations that bring IP to life for the consumer. Similar to what Netflix did for Sakamoto Days.

Less…
Collaboration that doesn’t make sense! Brands need to have a story or history behind a collaboration, not just be collaborating to make money or for no reason.

–

Heather Laing-Obstbaum,
SVP Global Creative & Product Development,
Warner Bros. Discovery Global Consumer Products

More…
Amazing food and beverage partnerships to surprise devoted fans! It’s an incredibly exciting category with huge potential to get creative. We recently launched new Harry Potter products inspired by Butterbeer Season. It’s been incredible to bring this iconic flavour to life through cookies, popcorn, and many other fun treats.

Less…
Of the challenges and blockers we all have to deal with at some point during a project – because I always want to see more of the exciting things our incredible industry is capable of!

–

Diane Bolduc,
Director, Licensed Consumer Products,
Global Toy & Game, Hasbro

More…
than ever, it’s important to stay true to the brands we represent. Our focus should remain on creating products that are grounded in each brand’s unique identity, deliver core play value and celebrate the joy of play for kids and adults alike. By staying anchored in this purpose, we ensure our brands continue to resonate with consumers and provide a sense of stability, connection, and fun – even during uncertain times.

Less…
Of a broad approach, and more of a thoughtful approach when considering which brands to license. Not every brand or IP is a natural fit for every product. When we try to apply IPs too broadly, we risk falling into a trap of “creative art slapping,” which ultimately dilutes both the brand and the product. Today’s audiences aren’t just looking for familiar characters on existing formats; they’re expecting innovation, authentic storytelling, and unique play value. Simply adding licensed art to drive sales isn’t enough anymore.

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Justin Watson,
MD,
Asembl

More…
Retailers introduced to the power of licensing – particularly how culturally relevant brands and IP can drive foot traffic, attract new audiences, grow category and elevate in-store experiences. I’d also like to see greater emphasis on data-led decision-making across the industry. The future of licensing is smarter, faster and more collaborative – and data is the enabler.

Less…
Replication. The industry too often repeats what’s worked before – same categories, same creative, same rollouts – but consumers, especially Gen Alpha and Z, are demanding more. It’s time we treat licensed collaborations as cultural moments, not just transactions. That means rethinking what licensing can be, and backing ideas that create impact well beyond the shelf.

–

Felipe Noriega,
VP,
YuMe Toys

More…
Speed! We’d like to see faster product approvals from licensors so we can better meet the needs of both retailers and fans.

Less…
Counterfeits. Licensed partners invest heavily in royalties and this needs to be protected. We’d like licensors to take more effective, consistent action to tackle counterfeiting.

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Danny Heffer,
Freelance Creative

More…
Comedy and nostalgia! It’s going to be a tough year and licensing’s job in these kinds of situations is to provide an escape – a safe, warm, happy place that gives a bit of respite.

Less…
Reliance on the big mouse from retail. I’d love to see them invest into more diverse IPs. One trend I’ve noticed recently is a lean into ‘inspiring figures’, mainly in art licensing. But there’s a world of cool inspiration and iconography to be mined.

–

Sissel Henno,
Head of Global Sales,
Licensing & Retail, STUDIOCANAL Kids & Family

More…
Innovation in product design and functionality. I love the work that some of our partners have been doing around sustainable solutions. Not just the materials they use, but also how the product shape impacts how it can be stacked and shipped to save on space, carbon footprint and cost.

Less…
Of a fixed mindset. Opportunities are missed when we’re not attuned to changes in consumer behaviour and shifting priorities. Those companies willing to take risks and continually adapt will reap benefits in the form of boosted brand engagement and sales.

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Adam Bass,
MD, Golden
Goose

More…
Collabs between unexpected brands.

Less…
High-margin premiumisation without adding any real product value.

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Sophie Bloomfield,
Creative Director & CEO,
Sophie Bloomfield Consultancy

More…
Emphasis on sustainability through services. For instance, brands could follow the Nudie Jeans example of offering a repair service. Imagine a denim collaboration where the licensed product not only features the partner brand but also promotes this sustainable service. Licensing could explore dedicated services or experiences that engage consumers directly. For example, a ‘fix your own clothes’ workshop featuring a popular character. These initiatives would add real value, blending entertainment with practical life skills.

Less…
Character slapping. This is when a generic product, unrelated to a brand’s story or values, is simply stamped with a popular character to drive sales. These products often end up in clearance bins or charity shops, feeling wasteful and unsustainable. The industry would benefit from focusing more on thoughtful collaborations that align with meaningful narratives and consumer interests.

–

Sue Perez-Jackson,
Senior Director, Licensed Consumer Products, Merchandise, North America,
Hasbro

More…
Branded retail experiences. While e-commerce growth and increasing .com penetration are essential, physical retail has significant untapped potential. The opportunity lies in cross-category programs that offer a seamless, one-stop-shop experience. A great example is the Target Poppi collection. It wasn’t just about selling a product; it was about creating a distinctive in-store experience that piqued curiosity.

Less…
Of the industry putting all of its eggs in one basket and overlooking the potential of other brands or concepts. Too often, there’s a tendency to double down on what’s already been proven, which can stifle innovation. Testing and learning should be a bigger part of the strategy. The willingness to experiment creates room for growth and diversification, which pushes the whole industry forward.

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Stuart Hunt,
Marketing Director,
Major Look

More…
Opportunities for people to directly engage with the brands they love, creating ways for them to share ideas and influence licensing directions. LEGO Ideas is an example of how this can be done brilliantly – allowing fans to upload their own model designs for others to vote on, with the most popular often becoming official sets. Building positive communities that nurture play, imagination and creativity would be hugely beneficial.

Less…
Short-term thinking and more long-term partnerships that prioritise storytelling and build on a brand’s heritage. Developing licensed products that feel like a natural extension of the brand – personal, authentic, and collectable – is always more exciting for fans.

The post More or Less… appeared first on Brands Untapped.

The Tubby Todd x Mister Rogers’ Neighborhood Valentine’s Day Collection offers a limited edition scent of Raspberry Black Currant across Hair + Body Wash and Everyday Lotion.

“We are delighted to continue our partnership with Tubby Todd, coupling their beloved product with the neighbourly messages and icons from Mister Rogers’ Neighborhood,” said Katie Huber, senior director of licensing at Fred Rogers Productions.

“This collaboration has allowed for a new generation of families to experience Mister Rogers’ Neighborhood through a company that also prioritizes thoughtfulness and connection in the way that Tubby Todd does.”

Tubby Todd Co-Founder, Andrea Williams, added: “Mister Rogers’ Neighborhood x Tubby Todd?! Can you believe it? This is an absolute dream partnership for us! Our goal at Tubby Todd is to bring confidence and connection into the homes of all children. No one embodies that feeling better than that of Mister Rogers, and we hope this collection enhances families’ bath-time rituals with its thoughtful and nostalgic design.”

The Tubby Todd x Mister Rogers’ Neighborhood Collection will be available at TubbyTodd.com until February 14th.

The post Tubby Todd readies Mister Rogers’ Neighborhood Valentine’s Day collection appeared first on Brands Untapped.

The Hair + Body Wash and Everyday Lotion come in a limited-edition scent of ‘Sweet Apple’, with co-branded labels featuring quotes and colours from Mister Rogers’ Neighborhood.

“We are delighted to partner with Tubby Todd to combine their amazing product with thoughtful words and memorable icons from Mister Rogers’ Neighborhood for families to enjoy,” said Katie Huber, Senior Director of Licensing at Fred Rogers Productions.

“This marks the beginning of a fresh approach to licensing for Fred Rogers Productions’ heritage brand in collaboration with a company that values mission and thoughtfulness as Tubby Todd does.”

Andrea Faulkner Williams, Co-Founder of Tubby Todd, added: “Mister Rogers’ Neighborhood and Tubby Todd – can you believe it? It is such a dream to collaborate with this iconic brand. Our goal at Tubby Todd is to bring confidence and love into every family’s home, and no one delivers that feeling better than Mr. Rogers.

“We hope that your bath time ritual becomes even sweeter as these bottles come into your home.”

The Tubby Todd x Mister Rogers’ Neighborhood collection will retail exclusively on TubbyTodd.com.

The post Tubby Todd launches Mister Rogers’ Neighborhood body care collection appeared first on Brands Untapped.

I wish I could say it was a strategic plan to be in licensing, but honestly, it was the happenstance of working alongside some great individuals throughout my career that led me to work with some terrific brands and licensees that ultimately brought me to the amazing opportunity with Fred Rogers Productions.

“Categories within the CPG area are where I see the most untapped potential to explore.”

What are some key areas of focus for Fred Rogers Productions right now? What brands are enjoying a busy time licensing wise?
I have three key areas of focus right now. First, to develop a brand strategy for our legacy show Mister Rogers’ Neighborhood. So many people are nostalgic and fond of the show and all the memories and good feelings it conjures up. I see a lot of opportunities to develop a brand strategy that brings a fresh look and feel while still staying true to the show and its legacy.

Second, I am focused on further developing the licensing portfolio for the newest shows in the Fred Rogers Productions portfolio, Donkey Hodie and Alma’s Way.

And third, to continue to build the Daniel Tiger’s Neighborhood retail footprint, which continues to enjoy a busy time in licensing. The team is very excited that the Macy’s TRU partnership is continuing this holiday, allowing for a broader retail reach for our Daniel Tiger fans. And we are continuing to enhance and build out the Daniel Tiger’s Neighborhood Amazon shopping experience to allow parents, fans and gift givers a means to find all products, shows, and apps related to Daniel Tiger in one place.

“My inspiration comes from listening and observing.”

A great slate of IP there. Why do you feel these brands fuel creativity in licensees? What makes them exciting to develop product for?
Our brands are fun and engaging but also have a thoughtful message for kids and adults. Each of our shows is not just entertaining, but also helpful to children, their parents and caregivers so they can learn and grow together. Our brands fuel creativity by tapping into those messages that are so important for children and allow for some unique products to be created.

One I am excited for is the Gifts of Joy Daniel’s Calming Corner Kit, which is designed to help kids discover the magic of calm with Daniel Tiger. The kit is designed for children ages two to four, but the tools and techniques can even be helpful for us adults!

I bet! Now, are there any other examples you can point to of how licensees have put creativity at the heart of their work with your brands? Any products we should shine a spotlight on?
We have so many great products and partners it’s hard to narrow it down to just a few… There are a few that pop to mind first. One is our partnership with carter joey and the adorable sling bag and patches that tie thoughtfully into the theme of Daniel Tiger’s Neighborhood. The bag is designed with kids in mind and encourages children to get outside and explore and earn patches that feature Daniel and his friends.

The Gifts of Joy Daniel’s Calming Corner Kit is another favourite because it helps kids with calming techniques and is so thoughtful in how it ties into the song: “When you feel so mad and you want to roar, take a deep breath, and count to four!”

Both carter joey and Gifts of Joy take the time to understand the lessons and messages from the show to create product that is tangible for a child to interact with and bring a little Daniel Tiger into their everyday life.

My other favourite is the plush that our partners at Jada Toys created for Donkey Hodie. Being that the characters on the show are puppets, the standard for recreating the characters as plush is a hard one and the team did an amazing job! I especially love the small plush with the character phrases, which just makes everyone smile when they get their hands on set of samples around the office.

Are there any categories that feel are especially untapped for some of your brands?
There are several categories I have on my radar to expand for the various brands, but categories within the CPG area are where I see the most untapped potential to explore. We have some great partners for Daniel Tiger’s Neighborhood with Good2Grow and Ready Set Food, but I see additional CPG categories as opportunities for all our brands.

How do you fuel your own creativity? What inspires you?
My inspiration comes from listening and observing. I like to listen to podcasts about different businesses and learn from their stories. I also love to wander around and be inspired, whether in my everyday shopping or walking around and observing people. There is always something interesting to spark my creativity to take a picture or jot down a note of something to recall later.

I also gain inspiration from going on adventures big and small, trying new things, taking in new scenery, meeting new people, and documenting it all through pictures to recall the memories and be inspired by the new ideas they stir.

Great answer. Huge thanks again Katie.

The post Fred Rogers Productions’ Katie Huber on crafting product plans for message-driven brands appeared first on Brands Untapped.

In her role, Huber is charged with developing and executing brand licensing strategies. She will work alongside Matt Shiels, VP of Business and Legal Affairs, and Micah Southwood, Director of Product Development.

“With her extensive experience in helping to build robust brands and standout consumer products programs in the children’s entertainment space, Katie will be a great asset to our licensing team and the company overall,” said Shiels.

“We are delighted to have her onboard as she helps to extend the footprint of our properties now and well into the future.”

Huber added: “I have fond memories of Mister Rogers’ Neighborhood from my childhood and am delighted and honoured to now be a part of Fred Rogers Productions. I am thrilled to help extend Fred’s legacy to new generations of children and their families.”

Prior to joining Fred Rogers Productions, Huber was Director of Retail & Ancillary Revenue at Palace Entertainment. Previously, she held various positions at The Walt Disney Company, most recently as Senior Manager of Global Merchandising for Disney Parks & Stores.

The post Fred Rogers Productions welcomes Katie Huber as Senior Director of Licensing appeared first on Brands Untapped.