Beanstalk will extend the brand’s offering into key categories across the UK and Europe, including pet food, vitamins, bedding, cages and travel products.

“We are delighted to partner with Beanstalk and are looking forward to further expanding across high quality pet product categories,” said Julius Sebő, CEO & Founder, Julius-K9.

“Beanstalk’s expertise in managing and growing licensing programmes combined with their extensive network of contacts, will help us reach our goals.”

Ian Joynson, Managing Director, EMEA & Asia at Beanstalk, added: “We are excited to partner with JULIUS-K9 to expand the brand’s reach into new pet care categories.

“JULIUS-K9’s outstanding reputation in the pet industry makes them an ideal partner for successful brand extension. With growing demand for trusted pet products and an increasing focus on pet wellness, JULIUS-K9 is perfectly positioned to meet the rising consumer interest in high-quality pet care solutions through licensing.”

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