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	<title>Joe Smith Archives - Brands Untapped</title>
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	<description>Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product.</description>
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	<title>Joe Smith Archives - Brands Untapped</title>
	<link>https://www.brandsuntapped.com/tag/joe-smith/</link>
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		<title>Moose Toys&#8217; Minions &#038; Monsters range includes &#8220;biggest, boldest Fart Blaster we&#8217;ve ever created&#8221;</title>
		<link>https://www.brandsuntapped.com/moose-toys-minions-monsters-range-includes-biggest-boldest-fart-blaster-weve-ever-created/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 14:43:05 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Moose Toys]]></category>
		<category><![CDATA[Minions]]></category>
		<category><![CDATA[Joe Smith]]></category>
		<category><![CDATA[Rafa Macias]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=37422</guid>

					<description><![CDATA[<p>"The Minions universe continues to expand in bold, unique and wonderfully unexpected ways, and Moose Toys has captured that spirit with remarkable imagination," said Rafa Macias, Global Commercial Officer, Consumer Products, Games &#038; Digital at Universal Products &#038; Experiences.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-minions-monsters-range-includes-biggest-boldest-fart-blaster-weve-ever-created/">Moose Toys&#8217; Minions &#038; Monsters range includes &#8220;biggest, boldest Fart Blaster we&#8217;ve ever created&#8221;</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Moose Toys has detailed its upcoming range based on Illumination and Universal Products &amp; Experiences&#8217; Minions &amp; Monsters.</strong></p>
<p>&#8220;Illumination&#8217;s Minions are global icons of humour and heart,&#8221; said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.</p>
<p>&#8220;It&#8217;s been a blast working on the new toy line in our partnership with the studio. With Minions &amp; Monsters we had the chance to dial everything up, from imaginative movie-making playsets to the biggest, boldest Fart Blaster we&#8217;ve ever created. The Fart Blaster Pro takes one of the Minions&#8217; most iconic toys to the next level with bigger blasts, new scents and hilarious effects that capture the outrageous humour fans love.&#8221;</p>
<p>Alongside the Fart Blaster Pro – which comes with new scents like Yum Yum Bubble Gum and Garbage Gusher – is a Mini Fart Blaster, two Minions Goo Jit Zu figures, as well as 12 Minions Mini Figures.</p>
<p>Elsewhere, the Minions Sound Stages and Backlot Studio Sets come with detailed backdrops, Minions mini figures and movie props inspired by the new film&#8217;s locations, including the Wizard&#8217;s Lair, Egyptian Explorer and Wild West. A deluxe Backlot Studio set boasts additional figures, props and a camera dolly that holds a phone so kids can film their own Minion mischief.</p>
<p>The Minions Quest for Monsters Set sees kids activate the spell book with water and by pouring the potion into the mountain, the creature inside is revealed. With a twist of the mountaintop and press of a secret button, the frozen monster – either Howard or Phillip – is thawed and released.</p>
<p>Rafa Macias, Global Commercial Officer, Consumer Products, Games &amp; Digital at Universal Products &amp; Experiences, added: &#8220;The Minions universe continues to expand in bold, unique and wonderfully unexpected ways, and Moose Toys has captured that spirit with remarkable imagination.</p>
<p>&#8220;From inventive new playsets to the unapologetically over-the-top Fart Blaster Pro, this new line offers fans fresh and unforgettable ways to dive deeper into the world of Illumination&#8217;s Minions &amp; Monsters.&#8221;</p>
<p>In the UK, the line will be on pre-sale from May 15th before the full launch from June 1st.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-minions-monsters-range-includes-biggest-boldest-fart-blaster-weve-ever-created/">Moose Toys&#8217; Minions &#038; Monsters range includes &#8220;biggest, boldest Fart Blaster we&#8217;ve ever created&#8221;</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Moose Toys readies One Piece collection spanning action figures, plush and more</title>
		<link>https://www.brandsuntapped.com/moose-toys-readies-one-piece-collection-spanning-action-figures-plush-and-more/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Wed, 10 Dec 2025 22:28:58 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Joe Smith]]></category>
		<category><![CDATA[Moose Toys]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=35220</guid>

					<description><![CDATA[<p>"Every toy in this line represents a love letter to the fans," said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-readies-one-piece-collection-spanning-action-figures-plush-and-more/">Moose Toys readies One Piece collection spanning action figures, plush and more</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Moose Toys has teamed up with Netflix and Tomorrow Studios for a One Piece collection spanning action figures, collectibles and plush.</strong></p>
<p>The line will launch in January 2026, with a full rollout at retailers in March 2026.</p>
<p>“We’re making our mark in this ultra-hot series,&#8221; said Joe Smith, Vice President of Global Marketing for Licensed Brands at Moose Toys.</p>
<p>&#8220;Every toy in this line represents a love letter to the fans. We’ve paid attention to the authentic details, giving them different ways to experience their favourite One Piece pirates. Whether you’re a kid and this is your first time discovering One Piece, or if you’re an OG fan of the original series, there is something for everyone, from action figures to higher-end items, and everything in between.”</p>
<p>Highlights include action figures, including 2” Mini Action Figures, 6” Adventure Series Action Figures with accessories, and 12” Action Figures. The full line-up features Captain Monkey D. Luffy, crew members Roronoa Zoro, Nami and Sanji, as well as new season two characters like Tony Tony Chopper and the villainous Wapol.</p>
<p>In plush, there&#8217;s premium 8&#8243; plush versions of Monkey D. Luffy, Nami, Zoro, Laboon, Tony Tony Chopper, Transponder Snail and more – as well as a special 11&#8221; premium Tony Tony Chopper plush.</p>
<p>Moose is also launching a plush version of Tony Tony Chopper&#8217;s hat and a Going Merry Collector Ship that comes with a two-inch Monkey D. Luffy mini action figure.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-readies-one-piece-collection-spanning-action-figures-plush-and-more/">Moose Toys readies One Piece collection spanning action figures, plush and more</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Moose Toys teams with Netflix for One Piece toy line</title>
		<link>https://www.brandsuntapped.com/moose-toys-teams-with-netflix-for-one-piece-toy-line/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 18 Feb 2025 15:19:58 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Joe Smith]]></category>
		<category><![CDATA[One Piece]]></category>
		<category><![CDATA[Moose Toys]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Film & TV]]></category>
		<category><![CDATA[Toys & Games]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=15121</guid>

					<description><![CDATA[<p>"We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series," said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-teams-with-netflix-for-one-piece-toy-line/">Moose Toys teams with Netflix for One Piece toy line</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Moose Toys is partnering with Netflix on a One Piece toy line, inspired by the live action show.</strong></p>
<p>The range will span action figures, playsets, plush, roleplay and collectibles.</p>
<p>&#8220;This One Piece collection with Netflix and Tomorrow Studios represents our first licensing deal with the entertainment giant and a significant next step in the expansion of our portfolio,” said Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys.</p>
<p>&#8220;In One Piece you have a captain who’s all in on a quest for new adventures, with a trusted crew, which makes for a great analogy to the way that Moose Toys does business with our partners. We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series.”</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-teams-with-netflix-for-one-piece-toy-line/">Moose Toys teams with Netflix for One Piece toy line</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’</title>
		<link>https://www.brandsuntapped.com/moose-toys-debuts-despicable-me-collection-including-ultimate-fart-blaster/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Mon, 22 Apr 2024 13:47:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Moose Toys]]></category>
		<category><![CDATA[Joe Smith]]></category>
		<category><![CDATA[Despicable Me]]></category>
		<category><![CDATA[Film & TV]]></category>
		<category><![CDATA[Toys & Games]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=11781</guid>

					<description><![CDATA[<p>“There are a number of 'firsts' in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-debuts-despicable-me-collection-including-ultimate-fart-blaster/">Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Moose Toys has debuted its Despicable Me toy collection.</strong></p>
<p>The 14-inch long Ultimate Fart Blaster boasts lights, fart sounds and shoots ‘scented fart rings’ that travel up to six feet away. The blaster comes loaded with two “fart formulas” that produce the rings with either the good smell of banana, or the bad smell of farts.</p>
<p>Elsewhere, the Transformation Chamber playset sees users load a AVL agent version of Jerry and his accessory rock into the chamber’s hatch and then turn the levers to hear Jerry being transformed within. The chamber doors then open to reveal a five-and-a-half-inch mega Jerry figure with a rock textured body within playset.</p>
<p>The collection also includes Mega Minions action figures, AVL Deluxe Minions, Minions Goo Jit Zu figures and the two-inch collectable Mini Mayhem figures.</p>
<p>“There are a number of &#8216;firsts&#8217; in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.</p>
<p>“The melding of the innate subversive humour, friendship, and fun, that is embedded into the DNA of Illumination&#8217;s Despicable Me brand, paired with our Moose innovation, is sure to enhance the playtime experience. From enhanced versions of iconic favourites, like the Ultimate Fart Blaster – which now comes with scented, visible fart rings with a range of six feet – to the introduction of Mega Minions and all-new dressed-to-impress Anti-Villain League (AVL) Minions, these toys will further endear the beloved characters to their legions of fans.&#8221;</p>
<p>The Despicable Me 4 line is available now.</p>
<p>The post <a href="https://www.brandsuntapped.com/moose-toys-debuts-despicable-me-collection-including-ultimate-fart-blaster/">Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Devolver Digital details toy slate for Fall Guys</title>
		<link>https://www.brandsuntapped.com/devolver-digital-details-toy-slate-for-fall-guys/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Mon, 22 Aug 2022 11:35:45 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Fall Guys]]></category>
		<category><![CDATA[Fée Heyer]]></category>
		<category><![CDATA[Joe Smith]]></category>
		<category><![CDATA[Devolver Digital]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Toys & Games]]></category>
		<guid isPermaLink="false">https://brandsuntapped.com/?p=6022</guid>

					<description><![CDATA[<p>“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.</p>
<p>The post <a href="https://www.brandsuntapped.com/devolver-digital-details-toy-slate-for-fall-guys/">Devolver Digital details toy slate for Fall Guys</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Devolver Digital has signed several worldwide licensing partners for Fall Guys.</strong></p>
<p>Developed by Mediatonic and published by Epic Games, Fall Guys is the massively multiplayer party game where hordes of beans take on bizarre obstacles and game show rounds in an epic quest for the Crown.</p>
<p>Partners on board for the brand include master toy partner Moose Toys, who have launched premium plush, action figures and collectibles.</p>
<p>Elsewhere, Monopoly: Fall Guys is out from Hasbro, Wow! Pods Fall Guys are available from Wow! Stuff and Bandai’s Fall Guys capsule toys are launching in the US this month.</p>
<p>Kotobukiya is launching collectible figures, Super Impulse are on board for mini figurines and ItemLab has sustainable Godzilla and Fall Guys collaborative plush available from the Fall Guys merch store from October.</p>
<p>“Fall Guys is cool, colourful, global, cross-platform, cross-generational and free for all – making it perfectly suited to consumer products,” said Fée Heyer, head of global licensing at Devolver Digital.</p>
<p>“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community.”</p>
<p>Joe Smith, vice president of global marketing, licensed brands at Moose Toys, added: “As the Fall Guys game grows in popularity the arrival of these new figures, collectibles and premium plush from Moose Toys deliver an entirely new way for fans to experience the brand they love.</p>
<p>“We had a blast bringing to life the first-ever Fall Guys toy line and working with the incredibly creative teams at Devolver Digital and Mediatonic.”</p>
<p>The post <a href="https://www.brandsuntapped.com/devolver-digital-details-toy-slate-for-fall-guys/">Devolver Digital details toy slate for Fall Guys</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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