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	<title>Joe Brumm Archives - Brands Untapped</title>
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	<description>Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product.</description>
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	<title>Joe Brumm Archives - Brands Untapped</title>
	<link>https://www.brandsuntapped.com/tag/joe-brumm/</link>
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		<title>Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo on the story behind Bluey’s Quest for the Gold Pen</title>
		<link>https://www.brandsuntapped.com/bluey-creator-joe-brumm-and-halfbrick-ceo-shainiel-deo-on-the-story-behind-blueys-quest-for-the-gold-pen/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 09 Dec 2025 15:56:32 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bluey]]></category>
		<category><![CDATA[Joe Brumm]]></category>
		<category><![CDATA[Shainiel Deo]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=35169</guid>

					<description><![CDATA[<p>“I'm really glad that Joe introduced that mechanic of the drawn worlds – that just allowed for us to build this amazing experience," said Halfbrick CEO Shainiel Deo.</p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-creator-joe-brumm-and-halfbrick-ceo-shainiel-deo-on-the-story-behind-blueys-quest-for-the-gold-pen/">Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo on the story behind Bluey’s Quest for the Gold Pen</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo have sat down for a discussion about their partnership on new videogame, Bluey’s Quest for the Gold Pen.</strong></p>
<p>“In the series, we&#8217;ve created a mechanic where the kids draw, their drawings come alive and we see them animated,&#8221; said Brumm.</p>
<p>&#8220;We&#8217;ve done that in a couple of really popular episodes, Dragon and Escape. So, we&#8217;ve established that mechanic in the minds of the kids who watch Bluey, so it&#8217;s not a big leap.”</p>
<p>Deo added: “I&#8217;m really glad that Joe introduced that mechanic of the drawn worlds. You know, the shackles were taken off. They could create all these different prototypes which they would never have been able to do in the real Bluey world. And that just allowed for us to build this amazing experience.”</p>
<p>Bluey’s Quest for the Gold Pen will launch globally on December 11th exclusively on the App Store for iPhone, iPad and Mac, releasing on Google Play Store on January 10th 2026. Halfbrick, in partnership with PM Studios, will also be bringing the game to PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S later in 2026.</p>
<p>Check out the full interview below:</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/Usg7bA2MUps?si=AqYou72y-s7NtW7W" width="540" height="295" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-creator-joe-brumm-and-halfbrick-ceo-shainiel-deo-on-the-story-behind-blueys-quest-for-the-gold-pen/">Bluey creator Joe Brumm and Halfbrick CEO Shainiel Deo on the story behind Bluey’s Quest for the Gold Pen</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>BBC Studios teams with Halfbrick Studios for Bluey&#8217;s Quest for the Gold Pen video game</title>
		<link>https://www.brandsuntapped.com/bbc-studios-teams-with-halfbrick-studios-for-blueys-quest-for-the-gold-pen-video-game/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Fri, 24 Oct 2025 08:15:26 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BBC Studios]]></category>
		<category><![CDATA[Halfbrick Studios]]></category>
		<category><![CDATA[Joe Brumm]]></category>
		<category><![CDATA[Marina Mello]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=34081</guid>

					<description><![CDATA[<p>“We wanted to make something that kids and families will remember as one their favourite games of all time," said Shainiel Deo, CEO of Halfbrick Studios.</p>
<p>The post <a href="https://www.brandsuntapped.com/bbc-studios-teams-with-halfbrick-studios-for-blueys-quest-for-the-gold-pen-video-game/">BBC Studios teams with Halfbrick Studios for Bluey&#8217;s Quest for the Gold Pen video game</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BBC Studios and Halfbrick Studios have teamed up to launch Bluey’s Quest for the Gold Pen – a new adventure video game inspired by the show.</strong></p>
<p>Inspired by the hand-drawn worlds of the Dragon and Escape episodes from the show, Bluey’s Quest for the Gold Pen sees players explore nine levels in a new story written by Bluey creator Joe Brumm.</p>
<p>Players can uncover hidden treasures, solve puzzles,and embark on mini quests as they glide, fly and skate through challenges.</p>
<p>“Bluey  has always been about turning small moments into big adventures,&#8221; said Bluey creator Joe Brumm.</p>
<p>&#8220;Writing Bluey’s Quest for the Gold Pen and seeing the game come to life has been a lot of fun, and I’m excited for families to play and experience the world of Bluey in a way that only imagination can make possible.”</p>
<p>Shainiel Deo, CEO of Halfbrick Studios, added: “We wanted to make something that kids and families will remember as one their favourite games of all time.</p>
<p>“Joe and I have been friends for years, and that closeness made it easy to create something authentic to Bluey while aiming for the kind of timeless fun we all remember from classic games. Our hope is that Bluey’s Quest for the Gold Pen becomes one of those special games that makes the kind of memories that players will treasure for years to come.”</p>
<p>Marina Mello, Global Director, Gaming &amp; Interactive, BBC Studios, said: “Witnessing the collaboration between Halfbrick, Joe Brumm and Ludo Studio on this project has been an absolute delight.</p>
<p>“It’s been a true meeting of creative minds in Brisbane, and their craft shines through every element of the game. This is a fresh and imaginative take on Bluey – something totally different for our fans, still filled with the humour and warmth they love, but with a touch more challenge for those ready for it”. ​</p>
<p>Bluey’s Quest for the Gold Pen will launch on December 11th exclusively on the App Store for iPhone, iPad and Mac, followed by Google Play on January 10th 2026. Halfbrick, in partnership with PM Studios, will also be bringing the game to PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5, and Xbox Series X|S later in 2026.</p>
<p>The post <a href="https://www.brandsuntapped.com/bbc-studios-teams-with-halfbrick-studios-for-blueys-quest-for-the-gold-pen-video-game/">BBC Studios teams with Halfbrick Studios for Bluey&#8217;s Quest for the Gold Pen video game</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Bluey movie dated for August 2027</title>
		<link>https://www.brandsuntapped.com/bluey-movie-dated-for-august-2027/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 04 Sep 2025 21:51:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BBC Studios]]></category>
		<category><![CDATA[Bluey]]></category>
		<category><![CDATA[Joe Brumm]]></category>
		<category><![CDATA[Ludo Studio]]></category>
		<category><![CDATA[Walt Disney Studios]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=31745</guid>

					<description><![CDATA[<p>The CG-animated film will be written and directed by Bluey creator Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios</p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-movie-dated-for-august-2027/">Bluey movie dated for August 2027</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BBC Studios and Walt Disney Studios, in partnership with Ludo Studio, have dated the release of the Bluey movie for August 6th, 2027.</strong></p>
<p>The CG-animated film will be written and directed by Bluey creator Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios.</p>
<p>Brumm is also the executive producer, alongside Justine Flynn for BBC Studios, with Charlie Aspinwall and Daley Pearson from Ludo Studio. For Disney, the film will be overseen by David Greenbaum, President of Disney Live Action and 20th Century Studios, and his team.</p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-movie-dated-for-august-2027/">Bluey movie dated for August 2027</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<item>
		<title>BBC Studios and Halfbrick Studios bring Bluey to Fruit Ninja</title>
		<link>https://www.brandsuntapped.com/bbc-studios-and-halfbrick-studios-bring-bluey-to-fruit-ninja/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 05 Jun 2025 20:20:12 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BBC Studios]]></category>
		<category><![CDATA[Bluey]]></category>
		<category><![CDATA[Joe Brumm]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Film & TV]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=19822</guid>

					<description><![CDATA[<p>"This project is really special," said Joe Brumm, Creator of Bluey.</p>
<p>The post <a href="https://www.brandsuntapped.com/bbc-studios-and-halfbrick-studios-bring-bluey-to-fruit-ninja/">BBC Studios and Halfbrick Studios bring Bluey to Fruit Ninja</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BBC Studios has teamed with Halfbrick Studios to bring Bluey to its Fruit Ninja game.</strong></p>
<p>From June 19th, Bluey, Bingo, Mum and Dad are coming to Fruit Ninja Classic+ for a special crossover experience, exclusively on Apple Arcade.</p>
<p>The Bluey takeover brings four themed events – Featherwand, Sticky Gecko, Asparagus, and Fruit Salad – rolling out from June through August. It forms the latest initiative in BBC Studios’ 2025 brand theme for Bluey: &#8216;Let’s Play Chef’.</p>
<p>“Bluey and Fruit Ninja are both born and bred in Brisbane, and I&#8217;ve been friends with the Halfbrick legends for ages,&#8221; said Joe Brumm, Creator of Bluey.</p>
<p>&#8220;This project is really special, and it’s a joy to be working together.&#8221;</p>
<p>Bluey x Fruit Ninja Classic+ launches exclusively on Apple Arcade from June 19th and runs through August 13th.</p>
<p>The post <a href="https://www.brandsuntapped.com/bbc-studios-and-halfbrick-studios-bring-bluey-to-fruit-ninja/">BBC Studios and Halfbrick Studios bring Bluey to Fruit Ninja</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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		<title>Bluey movie to hit cinemas in 2027</title>
		<link>https://www.brandsuntapped.com/bluey-movie-to-hit-cinemas-in-2027/</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Tue, 17 Dec 2024 15:12:59 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BBC Studios]]></category>
		<category><![CDATA[Bluey]]></category>
		<category><![CDATA[Charlie Aspinwall]]></category>
		<category><![CDATA[Daley Pearson]]></category>
		<category><![CDATA[Dana Walden]]></category>
		<category><![CDATA[Joe Brumm]]></category>
		<category><![CDATA[Ludo Studio]]></category>
		<category><![CDATA[The Walt Disney Company]]></category>
		<category><![CDATA[Film & TV]]></category>
		<guid isPermaLink="false">https://www.brandsuntapped.com/?p=14699</guid>

					<description><![CDATA[<p>"I want this to be an experiential event for the whole family to enjoy together," said Bluey creator Joe Brumm.</p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-movie-to-hit-cinemas-in-2027/">Bluey movie to hit cinemas in 2027</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BBC Studios and The Walt Disney Company are developing a Bluey movie.</strong></p>
<p>The film will premiere in cinemas worldwide in 2027, followed by streaming on Disney+. The movie will also air on ABC iview and ABC Kids in Australia post-theatrical release.</p>
<p>Written and directed by Bluey creator Joe Brumm, the film is a Ludo Studio production in collaboration with BBC Studios.</p>
<p>The film will star vocal talent from series, including Melanie Zanetti and David McCormack, along with music created by Bluey composer Joff Bush.</p>
<p>The CG animated film will be produced by award-winning animation producer Amber Naismith, with Richard Jeffery returning to co-direct. Joe Brumm will serve as executive producer, alongside Charlie Aspinwall and Daley Pearson from Ludo Studio, and Justine Flynn for BBC Studios.</p>
<p>“I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even further with a feature film feels like a natural extension of that,&#8221; said Bluey creator Joe Brumm.</p>
<p>&#8220;I’ve always thought Bluey deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together. I’m excited to continue to partner with Cecilia Persson, Tom Fussell and the team at BBC Studios, and Dana Walden, Alan Bergman and Disney to bring this new ‘Bluey’ story to the big screen.”</p>
<p>Daley Pearson and Charlie Aspinwall, Co-Founders and Directors, Ludo Studio, added: “Over the past eight years, we’ve had the privilege of working alongside an extraordinary team of more than 50 artists and producers whose talent, dedication, and creativity have shaped ‘Bluey’ into the beloved series it is today. Their work has paved the way for this incredible opportunity to expand Bluey’s world onto the big screen.</p>
<p>&#8220;We’re excited to continue showing Queensland as a home for world-class talent and to share a new beautiful Bluey story by Joe Brumm with families around the world.”</p>
<p>Tom Fussell, CEO, BBC Studios, said: “We are incredibly excited to take <i>Bluey</i> to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world. It has been such a privilege to work with Joe and the team at Ludo Studio on <i>Bluey’s</i> meteoric rise from inception through to becoming one of the most beloved TV shows of all time.</p>
<p>&#8220;BBC Studios has a long history of bringing the very best children’s television to the world in new and exciting ways, so working with Joe and the team, we felt a feature-length film was the natural next step. We are pleased to work with Disney on <i>Bluey’s</i> eagerly awaited theatrical debut and look forward to partnering with Dana, Alan, and the entire team on this momentous journey.&#8221;</p>
<p>The post <a href="https://www.brandsuntapped.com/bluey-movie-to-hit-cinemas-in-2027/">Bluey movie to hit cinemas in 2027</a> appeared first on <a href="https://www.brandsuntapped.com">Brands Untapped</a>.</p>
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