The partnership will see Paladone bring to market new formats that reflect the ‘immediately recognisable and much-loved LEGO building bricks and LEGO Minifigures’.

“We’re beyond excited to be building something amazing with the LEGO Group, one of the world’s most loved and iconic brands” said Jim Downey, Chief Executive Officer of Paladone.

“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love”.

Barbara Echevarria, Senior Vice President of Global Licensing, Marketing and Product at Paladone, added: “This collaboration allows us to pair the LEGO Group’s timeless creativity with Paladone’s unique design perspective. From day one, the partnership has been smooth and collaborative, and we’re truly grateful for the support and shared vision that’s guided us along the way”.

The first joint product lines are already in development and will be on sale next year.

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