A Carmen theatrical animated feature, animated series, and licensing and consumer products program is in development.

“At ZAG, we’ve always believed in creating heroes who inspire kids to believe in themselves,” said Jeremy Zag, Founder and President at ZAG.

“When I met Carmen, her journey and perseverance impressed and inspired me. I’m excited to let her personal story guide us as we imagine a new hero for tomorrow.”

Carmen Jorda added: “Racing has shaped my life, and partnering with ZAG means turning my passion into a story that can inspire millions of young girls around the world.

“I want them to know they can dream big, fight hard, and take their place on the track – just like I did.”

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Under the ownership of the two partners – approximately 60% for Mediawan, 40% for ZAG – Jeremy Zag will continue his involvement as a major shareholder and board member, while overseeing the development and creation of existing and new characters within the franchise.

“After all these years dedicated to passionately developing the Miraculous universe alongside Thomas Astruc, Nathanaël Bronn and Sébastien Thibaudeau, this new chapter of our journey with Mediawan will allow us to fulfill our wildest dreams, matching the ambition we have for Miraculous,” said Jeremy Zag, Founder and President of ZAG.

“We are poised to introduce a groundbreaking universe of superheroes, one that not only captivates audiences worldwide but also champions the principles of girl power and gender equality. This innovative universe will transcend borders, captivating audiences in various forms across the globe. My partnership with Pierre-Antoine Capton is fundamental; we share a vision for this unprecedented expansion of a French franchise, and together, we embark on this extraordinary adventure every day.”

Pierre-Antoine Capton, Founder and President of Mediawan, added: “Miraculous is the result of the encounter between two visionary producers, Jeremy Zag and Aton Soumache, and a highly talented creative team that managed to bring to life and support the development of an unmatched work of French animation.

“Today, Miraculous stands as an emblematic brand of Mediawan, and the introduction of Miraculous Corp, along with the formation of a dedicated team for its development, will allow us to explore new creative territories and further enhance its global presence. I am extremely proud, along with all the Mediawan teams, to be part of this exceptional adventure, which reflects the confidence that the group places in its IP.”

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Insight Editions’ hard-cover Miraculous cookbook will launch in June 2025 and feature recipes inspired by the show and Marinette’s family bakery.

Elsewhere, Miraculous will be available for the first time this year on Yoto Player, a screen-free audio platform available in the US, Canada, and the UK, while Ravensburger will launch new Miraculous novels and early reading learning books this summer.

In addition, Ciela Norma – a new publishing partner for the Bulgarian market – is developing a range of activity and colouring books, while Pon Pon Edizioni, Play Press and Albatross Media have all extended their licenses with the brand.

“We are incredibly grateful to our partners across all categories of the franchise – from our content partners who have brought these stories to children and families around the world to our consumer products partners who bring Miraculous to life through products and experiences,” said Jeremy Zag, Founder and CEO of ZAG.

“As we continue to build the Miraculous program around the world, we remain true to our simple core message reflected in everything we do: you don’t need a mask to reach your dreams and overcome your fears.”

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The cars of the ID. family have been redesigned to fit the look and feel of the movie in close collaboration with the movie animators, Volkswagen and the marketing teams of Gilbert Heise and Salim Yueksel.

Cat Noir will be associated with the ID.4, while Ladybug will be paired with the concept car electric Beetle. The ID. Vizzion will be associated to Gabriel Agreste and the Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

“We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family,” said Volkswagen’s Chief Marketing Officer Nelly Kennedy.

“This collaboration will strongly support our efforts to emotionalise the brand and our ID. family even more. It offers Volkswagen the opportunity to introduce the ID. family in a very likeable way to a broad family audience.”

Jeremy Zag – director, composer and producer of the movie, added: “With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings.

“Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow.”

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The apparel features ‘dynamic cutlines and active-inspired elements’ while footwear styles span silhouettes including the Slipstream, Rider FV and Popcat. Ladybug and Cat Noir also receive their very own RS-X models inspired by their superhero personas.

“Transformation and empowerment are at the heart of both Miraculous and PUMA, inspiring everyone, everywhere, to be and do their best,” said Jeremy Zag, Founder and CEO, ZAG.

“This alignment in core brand values is what we constantly seek as we continue to build the Miraculous brand, and we are thrilled to collaborate with PUMA on this new collection.”

The PUMA x Miraculous Collection is available starting April 21, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.

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The macaron-flavoured cereal has sweet, strawberry flavoured pink and purple cereal pieces – representing the character’s Kwamis, Tikki and Plagg – coupled with white marshmallows.

“Both Kellogg’s cereal and Miraculous have incredibly devoted fan bases,” said Laura Newman, senior director of brand marketing at Kellogg Company.

“We’re calling on all fans of Miraculous to don their super-suits and kickstart the day with this Parisian-inspired new cereal celebrating the many adventures of Ladybug and Cat Noir.”

ZAG Founder and CEO, Jeremy Zag, added: “For more than a century, people have started their day with Kellogg’s cereal, creating lasting memories for generations.

“We are so proud to offer our fans a new way to interact with their favourite heroes – this time at the breakfast table – offering families some inspiration and energy to start their day.”

Kellogg’s Miraculous Cereal will be available at US from this month.

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Kingston joins ZAG following an 11-year career at Paramount where he served most recently as SVP of International Consumer Products. At ZAG, he will report to Julian Jacob Zag, EVP of Global Operations and Head of Consumer Products.

“Mark is an entrepreneurial, accomplished, and results-oriented executive with broad international experience who can spearhead ZAG’s licensing and merchandising activities around the globe,” said ZAG Founder and CEO Jeremy Zag.

“His expertise at Paramount in developing innovative and sophisticated solutions to deliver some of the world’s top-grossing global brands will be invaluable at ZAG as we continue to grow and I look forward to working together with him.”

In his new role, Kingston will spearhead the ongoing growth of ZAG’s consumer products business, spanning licensing and merchandising, promotions, gaming and location-based experiences for all IP in ZAG’s portfolio.

Kingston added: “ZAG’s content resonates with broad audiences around the world, delivering first-class family-friendly storytelling grounded in real life with a little touch of magic to help the characters not only fight supervillains, but also help them to discover themselves – all delivered with a sophisticated cinematic experience.

“It’s an incredible opportunity to join ZAG, work alongside Julian and lead the respected team of executives as the company continues to focus on developing products and experiences that inspire a new generation.”

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Featuring soft grey fur, blue eyes and ladybug paw pads, the Miraculous Ladybug Bear can be personalised with costumes, outfits, and accessories.

The Miraculous Ladybug Costume features Ladybug’s signature red and black jumpsuit and matching eye mask, while the Cat Noir Costume includes a bodysuit, eye mask and ears headband.

“Our goal is to continue to find fun new ways for kids and families to immerse themselves in the world of Miraculous and together with Build-A-Bear, fans of all ages will be able to create memorable experiences,” said ZAG Founder and CEO Jeremy Zag.

“Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend.”

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The range includes Miraculous Cheeky Chums Plush of both Ladybug and Cat Noir, a Miraculous Kwami Plush 2-Pack and Miraculous Rope Gliderz for both superheroes.

Elsewhere, the Miraculous Squeakie Pattiez Miracle Box is a soft stuffing-filled toy that features corduroy textured sides and two round squeakers, while the Miraculous Patterned Bone also boasts a squeaker.

“So many families have pets who are, quite simply, part of the family, and as Miraculous has broad appeal to families, our move into pet licensing is a natural extension for the brand,” said Jeremy Zag, Founder and CEO at ZAG.

“ZippyPaws designs their products not only with lifestyle in mind but also produces the highest quality products that are the safest in the market.”

Ashley Newman, Director of Marketing and Communications for ZippyPaws, added: “We’re so excited to partner with ZAG as the first pet license for Miraculous – Tales of Ladybug and Cat Noir.

“This collection takes characters and imagery from such a beloved property and really gave us an opportunity to put a fresh new spin on classic ZippyPaws products. As leaders in the pet industry, we took this as an opportunity to bring a brand that is already so family-oriented, into a category directed to the four-legged members of the family.”

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