Swizzels’ Parma Violets, Love Hearts, Drumsticks and Refreshers have all been given the tea treatment, with each containing the distinctive smell and taste of the popular sweets.

“We’re really excited to be collaborating with Bird & Blend as part of our milestone 95th birthday celebrations,” said Jeremy Dee, Managing Director at Swizzels.

“To be able to work with another innovative brand and watch the tea blends come to life has been amazing. There is nothing more quintessentially British than sitting down to enjoy a cup of tea and being able to experience some of our most well-known sweet flavours in tea form is really incredible.”

Bird & Blend Co-Founder, Krisi Smith, added: “I absolutely loved creating Swizzels inspired tea and we’re super happy with the blends! It was lots of fun and actually quite nostalgic for me turning my beloved childhood sweets into flavourful fun teas! We’re thrilled to be part of their 95th anniversary year and so excited to be collaborating with Swizzels.”

The post Bird & Blend launches Swizzels tea range appeared first on Brands Untapped.