Bluey x CAMP: Bluey’s Backyard will open this year at two new CAMP locations: Minneapolis’s Southdale Center on November 22nd and Miami’s Aventura Mall on December 12th.

The experience will allow guests to play Bluey games like Obstacle Course, Rug Island and Pizza Girls, as well as hunt for hidden Leaf Bugs. Kids can also get creative with crafting, or take part in Dance Mode with Bluey.

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

“Reaching more than half of our stores by year’s end is a major milestone that showcases how we bring world-class IPs to life and how kids’ entertainment can drive premium, scalable, experiential retail nationwide.”

In addition, CAMPs in Boston, Houston, New York and Philadelphia will be hosting Bluey’s House Christmas – a festive experience complete with a scavenger hunt, storytime and Christmas-themed crafting.

“We’re happy to team up with CAMP again to bring even more fun to Bluey fans nationwide,” said Stephen Davies, SVP Global Licensing at BBC Studios.

“Bluey x CAMP: Bluey’s Backyard is a joyful new touring playdate, and Bluey’s House continues to win hearts everywhere. This holiday season, families in Houston, Boston, Philadelphia, and New York can step into Bluey’s House with festive new ways to play, connect, and celebrate together.”

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The experience comes to CAMP’s store on 5th Avenue from December 6th for a limited time.

Behind CAMP’s Magic Door, families can visit Bluey’s home, play games like Keepy Uppy and show off dance moves in Bluey’s playroom.

Fans can also get selfies with Bingo and Bluey in a meet-and-greet and shop exclusive Bluey x CAMP co-branded merchandise.

“We have anticipated bringing Bluey x CAMP to our flagship location since the day we created this show in collaboration with the BBC Studios for the US market and here we are!” said Jenica Myszkowski, CAMP’s CEO.

“The excitement for Bluey x CAMP has been extraordinary and we are planning for the most spectacular holiday season yet at our 5th Avenue store. We will bring the Heeler Home to our NYC community, to families visiting New York this season, plus Bluey and Bingo holiday gifts co-branded exclusively for this experience. We can’t wait!”

Suzy Raia, SVP Global Consumer Products at BBC Studios, added: “It’s been a big year for Bluey, and what better way to end 2024 on a high note than bringing Bluey x CAMP to New York!

“Arriving just in time for the holidays, Bluey x CAMP NYC will also give families more ways to laugh, play and pretend into 2025.”

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