Represented by The M Zone since 2024, the brand has signed several new partners, including LA Rocks for jewellery, Concept One for fashion accessories, Tai Apparel for apparel and Blank Tag Co. For waterproof stickers.

In addition, there’re collaborations with fashion brands Madhappy and Samii Ryan, as well as a renewed partnership with Enesco and a publishing deal with Penguin Publishing.

The new product lines will launch later this year through to early 2027.

“We’re excited to partner with top-tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President of The M Zone.

“These collaborations will introduce new ways for consumers to engage with Precious Moments in their everyday lives while expanding the brand into new and relevant categories.”

Tricia Coleman, Vice President of Marketing and Licensing at Precious Moments, added: “Sam Butcher’s artwork has found a place in millions of homes worldwide. Today’s consumers are rediscovering the brand through a sense of nostalgia and emotional connection, and we have even more exciting collaborations and partnerships coming down the pipeline that we can’t wait to share. It’s an exciting time for Precious Moments, and the best is yet to come.”

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New partners include home decor firm Jay Franco and jewellery specialist LA Rocks, while The Forecast Agency and Ripple Junction are on board for junior and women’s apparel.

Elsewhere, Sweet Peas will offer children’s clothing, Nature’s Mark is on board seasonal items and Wildflower Cases will produce a collection of phone cases.

The new products, which will launch later this year and into early 2025.

“We’re excited to have partnered with top tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President at The M Zone Agency.

“Through these strategic partnerships, the new products will offer fans more ways to celebrate and connect with the Precious Moments brand they love.”

John Plys, Chief Executive Officer of Precious Moments Family of Companies, added: “Sam Butcher’s artwork has found a place in millions of homes worldwide. Today’s young consumers are rediscovering this heritage brand, driven by nostalgia and a deep emotional connection. With its strong brand recognition and a loyal customer base, Precious Moments is perfectly positioned for continued growth and success in the years ahead.”

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