KAKAWOW is on board to develop a range of collectible trading cards, albums, card bricks and adjacent products, while in consumer tech, Hyundai Technology will launch a global line of branded tablets, computer accessories, headphones and earbuds (excluding China) in Q2 2027.

Elsewhere, Miraculous Corp has partnered with French West to introduce a fragrance line for the global market (excluding China) including perfumes and scented candles in Q3 2027.

In addition, Miraculous Corp debuted its new toy line with master toy partner Jazwares that spans Fashion/Action Dolls, Squishmallows and Mighty Mini’s.

“These partnerships reflect our commitment to building a cohesive, global licensing ecosystem that meets fans across multiple aspects of their daily lives,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp.

“We are focused on scaling the Miraculous brand with best-in-class partners while maintaining strong creative and brand integrity.”

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Leading the line-up are FIFA World Cup Squishmallows, as well as plush versions of the official FIFA World Cup mascot, the trophy and the match balls.

The wider range will also span novelty items, wearables and ‘stadium-ready fan gear’.

This year’s FIFA World Cup kicks off on June 11th across host nations Canada, Mexico and the US.

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Arriving in 2026, the line includes a 12″ Derpy Squishmallows and 8″ Sussie Squishmallows, as well as plush based on the film’s heroes, villains and sidekicks.

KPop Demon Hunters Squishmallows will be available worldwide, and other Jazwares plush brands will be available in the US, Canada, Latin America, EMEA, Australia and New Zealand.

“KPop Demon Hunters has taken the world by storm and we’re putting fans at the center of the action,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“An epic and comprehensive line of plush, including our global phenomenon Squishmallows, lets kids and collectors step into the universe that’s buzzing across screens and social media. Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play.”

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Under the terms of the multi-year agreement, Jazwares will develop action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items. The first product line is slated to debut in Spring 2027.

“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

“Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise – its most ambitious chapter yet.”

Judd Karofsky, Jazwares’ Executive Vice President of Licensing, added: “With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands.”

Jeremy Padawer, Chief Brand Officer at Jazwares, said: “At Jazwares, we create toy universes that connect deeply with audiences – from imaginative play to premium collectibles – and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.”

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Jazwares’ offering will span plush items, wearables and novelties inspired by the tournament’s ‘energy and global unity’. Designs range from pieces honouring participating nations to plush versions of the competition mascots – Maple the Moose, Zayu the Jaguar and Clutch the Bald Eagle.

“The FIFA World Cup is more than a competition; it’s a stage where history is written and the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.

“To see our creations become part of that story is an honour beyond measure. Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere. From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”

The official FIFA World Cup 2026 product collection from Jazwares will debut in June 2026.

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“The horror and otherworldly genres have massive multigenerational appeal, so we are mirroring the thrill for core fans with plush that authentically captures the personality and spirit of these fan-favourite characters,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

“Our partnership combines Warner Bros. Discovery’s legendary characters with Jazwares’ Industry leading innovation in plush to create collectible must-haves for fans of all ages. Whether you’re into super heroes, nostalgia, or a little horror flair, there’s a plush for everyone.”

Beyond horror, Jazwares’ plush range also spans Warner Bros. Discovery IP like Harry Potter, DC, The Wizard of Oz, FRIENDS, Gilmore Girls, Looney Tunes, Scooby-Doo and The Powerpuff Girls.

The first wave of plush and BumBumz is available now at Walmart, Target, and Amazon.

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Launching on September 2nd, Squishmallows Match gives players the chance to solve thousands of themed puzzle levels, as well as build their squad with fan favourite characters. The game will also feature limited-time drops as well as promo codes and early or exclusive access to real Squishmallows product.

“With Squishmallows Match, we’re introducing fans to a whole new way to collect, play, and connect with the styles they love,” said Jim Wagner, Chief Product Officer of East Side Games Group.

“This game blends the collectible spirit of Squishmallows with satisfying match-3 puzzles – players will find something fun and rewarding every time they log in.”

Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares, added: “By collaborating with East Side Games, Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love.

“Squishmallows Match is a completely new gaming experience empowering fans globally to share and connect anytime, anywhere, that’s perfect for on-the-go or at-home play.”

Fans can pre-order or pre-register on the App Store and Google Play. Early adopters will unlock exclusive in-game rewards, plus the chance to collect a never-before-released Squishmallows, both digitally and as a real-life plush, before it’s available anywhere else.

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Inspired by the personalities of the Squishmallows Squad, the colourful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more. The collection is distributed by Snapbrands, a portfolio of beauty and lifestyle brands.

“From the vivid chrome packaging and squishable elements to the pigmented colours, these products create a tactile yet elevated multi-sensory beauty experience,” said Kate Kimmerle, founder of Snapbrands.

Gerhard Runken, Executive Vice President, Global Brand and Marketing at Jazwares, added: “Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space.

“Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience.”

The Squishmallows collection is now available to shop in limited quantities on Ulta.com and exclusively at Ulta Beauty stores in the US.

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SquishPillows are rolling out exclusively at Target stores in the US on June 22nd and available now at Target.com. They come in standard and king-sized options, with two firmness levels: firm, available at launch, and medium, releasing in the Fall.

Fans can personalise their SquishPillow with six Squishmallows-themed pillowcase styles, with additional styles launching later this year.

“At Jazwares, we’re always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“The SquishPillow is the ultimate blend of comfort, functionality, and squishiness – perfect for at home or on the go, and we’re thrilled to launch this exciting new extension to the Squishmallows brand just in time for back-to-school and cozy nights in.”

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Care Bears collabs will launch in plush across Squishmallows, BumBumz, and styles like HugMees, Flipamallows, Micromallows, Sleepamallows, and more. The first wave of products is expected to roll out globally in 2026.

“Care Bears is one of those rare legacy brands that continues to inspire emotion, nostalgia, and joy,” said Judd Karofsky, Executive Vice President at Jazwares.

“Bringing them into our most loved product formats is a perfect way to spark excitement across generations and fandoms. We couldn’t be more excited to collaborate with Cloudco on these one-of-a-kind creations.”

Robert Prinzo, Head of Global Licensing at Cloudco Entertainment, added: “We’re partnering with Jazwares to bring Care Bears to life in fresh, imaginative ways.

“These collaborations are about more than just great products – they’re a celebration of creativity, nostalgia, and joyful storytelling. Jazwares’ global reach and innovative portfolio make them the perfect partner to help us reach fans in new and meaningful ways.”

Basic Fun! remains the master toy partner for Care Bears in the US., Canada and the UK.

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