Striker – in conjunction with Horror’s Chief Marketing Officer Sheri Conn – will oversee global consumer products for Jason Universe, the umbrella brand for the iconic horror franchise. This initiative also includes Friday the 13th: The Game and the upcoming Crystal Lake prequel TV show.

“As we started to look at the impactful ways to introduce Jason Universe to consumers, we knew that our strongest path forward would be with Striker Entertainment and their proven pedigree in the consumer products space,” said Sheri Conn, Chief Marketing Officer for Horror, Inc.

“Their track record with genre IP ensures that fans will be able to experience Jason Universe in a unique way.”

Russell Binder, CEO of Striker Entertainment, added: “Striker has built its business and reputation representing some of the most iconic genre and horror IP in the business, but when it comes to the classic slasher icons, Jason is permanently carved into the ‘Mt. Rushmore’ of horror. From Saw, The Walking Dead, Devil’s Rejects, Creepshow, Night of the Living Dead and more, Striker is rooted in the genre and knows how to give fans what they want on a global basis. We cannot wait to see how Jason’s legacy continues with new content.”

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The line-up will span entertainment, games, immersive experiences, merchandise and more, all featuring the iconic hockey-mask-wearing villain. These are in addition to the upcoming A24 and Peacock prequel series Crystal Lake.

“For decades, Jason shocked and thrilled audiences who kept coming back for more,” said Robert Barsamian, President of Horror, Inc.

“We’re excited to work with Victor Miller and Marc Toberoff on new projects we’ll announce in the coming months.”

Robbie Barsamian, VP of Horror, Inc, added: “We’re focused on honouring the legacy while elevating the fan experience and appealing to today’s horror audiences as we develop new ways to watch, interact and engage with Jason Universe.”

Sheri Conn, Global GM of Horror, Inc, continued: “With the unique ability to remain at the forefront of pop culture for 44 years, Jason continues to top charts as one of the scariest villains of all time with strong global awareness across multiple generations – thanks to billions of TikTok views plus millions and millions of gamers and movie fans. We can’t wait to introduce new Jason Universe activations to these amazing fans.”

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