20% of the net revenue received by Fred Perry for its Amy Winehouse collection goes to the Amy Winehouse Foundation. Set up by Amy’s family in 2011, the foundation works to inspire children and young people to build their self-esteem and resilience, so that they can flourish.

“Our relationship with Fred Perry is very special,” said Jane Winehouse, Co-founder & Managing Trustee of the Amy Winehouse Foundation.

“Amy herself lay the foundations over a decade ago with her original collection and we have seen that continue with incredible impact over the years. Not only has the collection created beautiful Amy-inspired clothes, but it has so far raised over £2,000,000 to support our programmes at the Amy Winehouse Foundation.

“From the very start Fred Perry have proactively engaged with the work we do – they have visited our projects, met our beneficiaries and engaged with our staff and volunteers. We’re incredibly grateful to Fred Perry and to every single person who has bought and treasured items from the Amy Winehouse collection.”

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Created by musician Damon Albarn and artist Jamie Hewlett, the virtual band is made up of frontman 2D, guitarist Noodle, drummer Russel Hobbs and bassist Murdoc Niccals.

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

Check out some of the range below:

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