The collection nods to the fashion of the 1990s and features graphic t-shirts, caps, bags and outerwear.

Design-wise, items in the range feature song titles and a special Oasis logo fused with Paul Smith’s signature 40-colour stripe.

Check out the range over at: https://www.paulsmith.com/uk/oasis.

The post Paul Smith debuts Oasis collection celebrating 30th anniversary of (What’s the Story) Morning Glory appeared first on Brands Untapped.

The initial roster of US partners includes Centric Beauty/Taste Beauty (Health & Beauty), Innovative Designs (Compounds and Slime); Multipet (Pet Toys & Accessories), C-Life Group (Apparel), Other Half Brewery (beer bottles/cans, promotional items), Publicis Inc. (Mister Softee Jingle) and Columbia Pictures (truck rentals).

“Mister Softee holds a special place in the hearts of millions of consumers across generations,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“Our goal is to build a lifestyle licensing program that blends the brand’s nostalgic appeal with fun, high-quality products that surprise and delight fans in new ways. These first partners are perfectly aligned with that vision, and we’re thrilled to welcome them to the Mister Softee family.”

Michael Conway, Vice President at Mister Softee, added: “For nearly 70 years, Mister Softee has been a summer tradition and a source of joy for communities across the country.

“We’re excited to work with Surge Brands and these innovative new partners to extend our brand beyond the truck, into products and experiences that keep the Mister Softee spirit alive all year long.”

The post Surge Brands secures partners for Mister Softee across health and beauty, pet toys, apparel and more appeared first on Brands Untapped.

The four designs feature characters from the brand’s popular Baby Collectibles series.

Check out some of the collection below:

The post UNIQLO celebrates 40 years of Sylvanian Families with t-shirt collection appeared first on Brands Untapped.

The deal, brokered by Yvonne Ellen’s exclusive licensing agency Beanstalk, will introduce a range that ‘builds on the brand’s creative heritage while delivering newness tailored for a growing international audience.’

“We are thrilled to welcome Yvonne Ellen to the Pelham family,” said Stephen Spitz, Chairman and CEO of the Pelham and Brentano Group Companies.

“This partnership combines Yvonne Ellen’s distinctive design language with Pelham expertise in luggage and accessories design development and distribution. We are excited to help elevate this much-loved brand to new heights as it enters its next growth phase.”

Yvonne Fisher, Founder & Chief Brand Officer at Yvonne Ellen, added: “I’m absolutely thrilled to be collaborating with Pelham on this new product collection – it’s such an exciting new step for the brand.

“I’ve loved the challenge of translating my designs onto something completely new and can’t wait to see them out in the world on such beautifully made pieces. Expanding into new product categories like luggage and bags has always been a dream of mine, so seeing it come to life in collaboration with Pelham feels incredibly special and full circle.”

The SS26 collection is currently in development, with sales appointments available in September.

The post Beanstalk brings Yvonne Ellen and Pelham Leather Goods together for 2026 collection appeared first on Brands Untapped.

The partnership comes as new research from Barbie and England Rugby’s Red Roses reveals that a third of girls disengage in sport by the age of 14, driven by concerns over body confidence, doubts in their ability and a lack of visible female role models in sport.

As part of the Barbie Dream Gap project, Mattel is making a £20,000 donation to the RFU, supporting their commitment to increase the number of female players. These funds will help increase access to clubs and coaching across England, ensuring that more girls get the opportunity to discover the joy and community of team sport.

Barbie and the Red Roses will also launch a licensed apparel range, produced by Castore, with empowering slogans and designs celebrating rugby. The range of t-shirts and hoodies will be available this month, while a special edition Barbie x Red Roses Gilbert rugby ball will launch in October.

Barbie will also be supporting the RFU’s Girls’ Activity Days that look to enable rugby clubs across England to attract more girls into rugby by offering multiple activities at their clubs, alongside rugby. This summer, over 400 clubs will host a Girls’ Activity Day.

“We know how important the visibility of rugby is in attracting girls and boys to our sport and it’s been a core part of our strategy for the women’s and girls’ game for many years,” said Alex Teasdale, RFU Executive Director, Women’s Game.

“We wanted to collaborate with Barbie to introduce the game to new audiences and champion female voices in the sport. With increased BBC coverage and the Red Roses leading the charge, rugby is set for a major visibility boost this summer. But as our research finds, access is key. That’s why we’re working with over 400 clubs nationwide to host Girls’ Activity Days during the tournament, giving girls the chance to try rugby for themselves and see why so many are joining the game.”

The post Mattel brings Barbie and England Rugby’s Women’s team – the Red Roses – together for collaboration spanning funding, activity days and apparel line appeared first on Brands Untapped.

Items in the collection feature custom Beyoncé x Levi’s leather patches and a double arcuate stitched on the back pockets. The Western Crystal ’90s Shrunken Trucker and Western Crystal 501 Curve jeans are cited as the collection’s statement pieces, with the new 501silhouette designed to ‘celebrate and fit curves without compromising the authentic straight-leg silhouette’.

To mark the launch, a video – titled ‘The Denim Cowboy’ – has been released that sees Beyoncé star in riffs on classic Levi’s ads from the 80s and 90s.

“The campaign represents a new level and scale of collaboration that has put women at the center of the narrative and set in motion a new, iconic chapter in Levi’s® history that continues to reaffirm the brand’s place at the center of culture,” said Kenny Mitchell, Global Chief Marketing Officer of the Levi’s brand at Levi Strauss & Co.

Check out the video below, or the collection over at: https://www.levi.com/GB/en_GB/live-in-levis/c/liveinlevis

The post Levi’s launches Beyoncé denim collection appeared first on Brands Untapped.

The range sees Charles M. Schulz’s original illustrations hand-embroided on lightweight knits and cable knits, including cardigans, sweaters and hoodies.

The collection also sees designs grace cashmere track pants and cashmere bandanas.

Check out the full range over at: https://www.chintiandparker.com/collections/chinti-meets-peanuts

The post Chinti & Parker marks 75 years of Peanuts appeared first on Brands Untapped.

Inspired by the personalities of the Squishmallows Squad, the colourful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more. The collection is distributed by Snapbrands, a portfolio of beauty and lifestyle brands.

“From the vivid chrome packaging and squishable elements to the pigmented colours, these products create a tactile yet elevated multi-sensory beauty experience,” said Kate Kimmerle, founder of Snapbrands.

Gerhard Runken, Executive Vice President, Global Brand and Marketing at Jazwares, added: “Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space.

“Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience.”

The Squishmallows collection is now available to shop in limited quantities on Ulta.com and exclusively at Ulta Beauty stores in the US.

The post Jazwares brings Squishmallows into cosmetics with Ulta Beauty and Snapbrands appeared first on Brands Untapped.

The collection spans a wide range of styles, each crafted to ‘reflect the colorful energy and emotional depth of the show’. The Chuck Taylor All Star Hi features a canvas upper with mixed digital print techniques and core Chuck details, while the EVA Lift version includes a discoverable Bluey Star detail on the lining.

The Chuck Taylor All Star 1V arrives in multiple variations, including a playful homage to the Keepy Uppy episode and a version with left and right shoes representing Bluey and Bingo, complete with fuzzy tail heelstays.

For the youngest fans, the Chuck Taylor All Star Madison and 2V styles offer easy-on functionality and character-inspired colour blocking, including ear overlays and single-strap closures with printed details.

An accompanying apparel capsule includes a Graphic Hoodie and two Graphic Tees featuring screen-printed and rubber ink artwork, while a Go-To Backpack and Trucker Hat round out the collection.

The Converse x Bluey collection launches globally on August 7th at Converse.com and at select retailers.

The post BBC Studios teams with Converse for Bluey collection appeared first on Brands Untapped.

The premium pushchair is inspired by the design ethos of the Audi e-tron GT, and comes from a partnership facilitated by Beanstalk, Audi’s exclusive licensing agency.

“The tfk mono3 Audi Edition reflects our commitment to innovation and design excellence beyond the automotive world,” said Marcus Hinderer, Head of Audi Collection and Licensing at Audi.

“By integrating Audi’s signature sporty and elegant design elements into a premium pushchair, we offer customers an exceptional lifestyle product that combines functionality with style.”

Oliver Beger, Owner & Managing Director tfk GmbH, added: “Audi and tfk both stand for the highest quality, sophisticated technology and timeless design – values that we combine in the tfk mono3 Audi Edition and bring to the road together.

“With this special collaboration, we are combining our passion for mobility with the aspiration to accompany families on their journeys in the best possible way — functionally, stylishly and uniquely.”

Ian Joyson, Managing Director EMEA & Asia at Beanstalk, continued: “We are thrilled to facilitate the partnership between Audi and tfk, which showcases how licensing can bring Audi’s design excellence into new lifestyle categories.

“The tfk mono3 Audi Edition is a perfect example of how thoughtful design and premium craftsmanship come together to meet the needs of modern families.”

The post Audi and tfk team up for tfk mono3 Audi Edition pushchair appeared first on Brands Untapped.