Evelina Kravaev-Söderberg Archives - Brands Untapped https://www.brandsuntapped.com/tag/evelina-kravaev-söderberg/ Brands Untapped is a site for the global licensing industry, focusing on the design and creativity behind licensed product. Sat, 28 Jan 2023 21:04:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.1 https://www.brandsuntapped.com/files/2021/02/cropped-Brands-Untapped-Icon-2-32x32.png Evelina Kravaev-Söderberg Archives - Brands Untapped https://www.brandsuntapped.com/tag/evelina-kravaev-söderberg/ 32 32 H&M launches Pantone home collection https://www.brandsuntapped.com/hm-launches-pantone-home-collection/ Sat, 28 Jan 2023 21:02:03 +0000 https://brandsuntapped.com/?p=7372 “Colour is essential for both our home and our senses – no-one understands this better than Pantone, who are the foremost experts on how colour can influence how we work and live,” said Evelina Kravaev-Söderberg, Head of Design & Creative at H&M Home.

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H&M has launched a Pantone home collection in two themes, ‘Calm & Soothing’ and ‘Energy & joy’.

The collection spans cushion covers, a vase, a footed tray, a regular tray, a side table, an ornamental pedestal and scented candles.

The Calm & Soothing shades include pistachio (2260C), petrol (548C), green (5545C) and mid blue (2178C), while the four colourways of Energy & Joy include pink (707C), red (3517C), orange (2027C) and apricot (2022C).

“Colour is essential for both our home and our senses – no-one understands this better than Pantone, who are the foremost experts on how colour can influence how we work and live,” said Evelina Kravaev-Söderberg, Head of Design & Creative at H&M Home.

“The H&M Home x Pantone collection allows us to highlight how much difference the power of colour makes in our day-to-day life, with a selection of modern interior objects to add to one’s home. Choose from one of the scented candles and see how the smell of red makes you feel or add a pistachio-coloured vase to your living room space, infusing a peaceful and beautiful addition.

“We hope our customers will enjoy how this collection adds to their homes and wellbeing having just entered 2023.”

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