Key categories of interest for the brand includes sporting goods, equipment, apparel collaborations, location-based entertainment, tailgating, consumer package good integrations, publishing, memorabilia, toys, games and novelty items.

“With IMG Licensing, we’re taking the next step in ESPN’s continued expansion as a global brand during a pivotal time for us,” said Seth Ader, Vice President, Brand Marketing at ESPN.

“IMG’s experience in brand expansion will help us unlock unique ways – whether through premium products, immersive experiences or unexpected cultural moments – to further extend the ESPN brand into the daily lives of sports fans everywhere.”

Brett Weiss, Vice President at IMG Licensing, added: “For over 45 years, ESPN has been synonymous with global sports culture, connecting fans across languages, generations, and borders.

“We are honoured to partner with ESPN to help reinforce its position as the go-to brand for sports engagement and fandom worldwide. Together, we aim to deliver dynamic fan-driven offerings that capture the unique intersection of sports and culture that defines ESPN.”

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