The collection spans coloured pencils, felt tip pens, crayons, gel pens, acrylic paint and several activity sets.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

“Play-Doh is a household name and a must-have for retailers. We are pleased to expand the brand presence into the adjacent colouring and crafting categories.”

Ivonne Brancart, Studio Manager at Creative Craft Group, added: “The range was well received during the Spielwarenmesse in Nurnberg, and we are pleased to collaborate with Wildbrain CPLG and Hasbro to bring this range to life.”

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