The range draws inspiration from KISS’s Alive! tour merch from 1975.

“KISS has always been about pushing boundaries, both in music and style,” said Dsquared2 Founders Dean and Dan Caten.

“We wanted to create statement pieces that embodies that same fearless attitude – something that makes you feel unstoppable the moment you put it on.”

Jon Spalding, Pophouse Entertainment’s Commercial Director, added: “Artistic legacy is critical – how it is built, maintained, protected and evolved. Pophouse, in partnership with KISS have been working together to progress a series of special projects which deliver on their legacy and storytelling.

“We’re delighted to have partners in Dsquared2. Dean, Dan and the whole team really understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history. This project has been supported by UTA and Bravado who bring their expertise in launching this collection to market.”

The collection will be available worldwide in Fall 2025 at Dsquared2 boutiques, select department stores and fashion retailers.

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