Bioworld has already enjoyed success with a Dog Man range in the US, including t-shirts, bags, hats, loungewear and more, with a UK range on the way. Danilo will create cards and a 2025 calendar for Dog Man that will launch this summer. A 2026 calendar is also in development.

“The success of the Dog Man books and the movie in the UK has accelerated already strong demand for great product from his loyal UK fanbase,” said Debra Joester, President of The Joester Loria Group – Dav Pilkey’s worldwide licensing agency.

“Rocket has now delivered partnerships with leading players in apparel and publishing and we’re looking forward to welcoming many more licensees throughout 2025 and beyond.”

Charlie Donaldson, Joint Managing Director of Rocket Licensing, added: “Dog Man, already one of the most successful publishing brands in the world, is now breaking box office records – and we are building a strong licensing programme to meet enormous UK demand. We’re delighted to welcome Bioworld and Danilo, two highly respected names in their fields, to the fast-growing list of partners for this unique and exciting brand.”

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The deal was brokered by The Joester Loria Group, exclusive global licensing agent for Dog Man and Cat Kid Comic Club, on behalf of Writers House and Dav Pilkey.

“What an honour to welcome Dav Pilkey’s smash-hit Dog Man universe to Forbidden Planet!” said Anthony Garnon, Forbidden Planet’s Head of Pop Culture.

“Forbidden Planet is the home of global pop culture and the perfect fit for the world’s number one selling graphic novel series – we’re absolutely delighted to be offering merchandise that you just can’t get anywhere else.”

Jackie DeMaio, Senior Licensing Director at The Joester Loria Group, added: “We are delighted to bring these two brands together. The partnership of Forbidden Planet and Dog Man comes together in such a fun and stylish collection that is sure to excite Dog Man fans.”

The Dog Man graphic novel series has sold more than 60 million copies in print and been translated into 47 languages. A movie launches in the UK on February 7th.

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The game is the 12th release in University Game’s Dog Man range and features characters from Dog Man: The Scarlet Shedder.

Players flip cards at the same time, looking for matching Supa Buddies, the Chief or the Skunk. Players who identify the matching cards first win the piles, and the player to collect the entire pile of cards wins the game.

“The Dog Man series is one of the most successful children’s book series ever and that success has translated into games and puzzles,” said Bob Moog, President of University Games.

“We knew we were barking up the right tree since we started in 2019.”

Jackie DeMaio, Senior Licensing Director at The Joester Loria Group added: “The Dog Man Supa Buddies card game combines great characters with unique card play to create a howlingly good game.”

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Dav Pilkey’s Dog Man series launched in August 2016 and has more than 60 million copies in print, while all five books in Pilkey’s Cat Kid Comic Club series have topped bestseller lists. Elsewhere, an animated Dog Man feature film is slated to open in theatres worldwide in January 2025.

“We are absolutely honoured and thrilled to be representing Dog Man and Cat Kid in the UK and working alongside JLG,” said Katie Wilkinson, Commercial & Strategy Director at The Point.1888.

“We are massive fans of these incredible graphic novels and are so excited to build a consumer products programme that extends the characters that children already love into new areas. We can’t wait to start conversations at Licensing Expo.”

Jackie DeMaio, Senior Licensing Director at The Joester Loria Group, added: “The Point.1888’s strength across multiple licensing categories and a number of brands has made them the great choice to grow the Dog Man and Cat Kid licensing program. We are looking forward to building the licensing program of this much-loved brand.”

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